Darbs Rock Language Fonts Šrifts, kura autors ir Yilin Wang, ir augsti novērtēts un ļoti prestižās 2025 Bronzas balva A' Design Award ieguvējs kategorijā Grafikas, ilustrāciju un vizuālās komunikācijas dizains.

BronzasGrafika· 2025

Rock Language Fonts Šrifts

Autors: Yilin Wang

Klients: Communication University Zhejiang

Bronzas balva A' Design Award ieguvējs kategorijā Grafika

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Dizains

Par Rock Language Fonts Šrifts

Rock Language Fonts ir šrifts, kas balstīts uz Helanas kalnu petroglifiem. Klinšu gravējumu izpēte atklāja motīvus, kas atgādina mūsdienu burtu formas. Šīs formas tika pilnveidotas un apvienotas vienotā tipogrāfiskā sistēmā. Šrifts saglabā oriģinālo gravējumu organiskās formas un neregularitātes, vienlaikus paliekot salasāms. Burtu izmērus var pielāgot katram lietojumam. Dizains pasniedz senos klinšu zīmējumus kā kopīgu vizuālo valodu un savieno agrīnos simbolus ar mūsdienu grafisko dizainu un mūsdienu medijiem.

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Par Bronzas balva A' Design Award

Rock Language Fonts Šrifts ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Rock Language Fonts Šrifts būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Rock Language Fonts Šrifts lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: Through analyzing the Helan Mountain petroglyphs, we discovered many motifs resembling modern letterforms. Inspired by this, specific patterns were refined and adapted into a cohesive typographic system. The project reimagines rock art as a “universal language,” transcending cultural boundaries while preserving its historical integrity.

This typography combines legibility with storytelling, highlighting humanity's shared heritage. By emphasizing the organic forms and imperfections of rock art, the design retains its authenticity while integrating seamlessly into modern media, bridging ancient symbolism with contemporary design.
Izmēri un iepakojums: The size of the system will also change according to the change of the use scenario
Birkas: Petroglyphs, Chinese Tradition, Typography, Integrated Design, Poster, Internationalism
Ražošanas tehnoloģija: Through the topography of a large number of petroglyphs, we find similar shapes to the letters, and through a series of fine-tuning the font, etc., we finally form a series of works.
Dizaina izaicinājums: In the control of randomness of the letters, but also the need to unify the form of the font to avoid stylistic inconsistencies, but also the need to retain the original sense of petroglyphs
Pētījums: Research Type: image research of local elements Research purposes: to modernize the design of Helan Mountain rock paintings, make them adapt to the international aesthetic style, and give full play to the contemporary value of ancient culture. Data collection: Yinchuan Helan Mountain rock painting research journal, Helan Mountain rock painting Museum. Research tools: graphic record, Photoshop, illustrator.
Iedvesma: From an exploration of petroglyphs, the designers found that the petroglyphs generated some ‘English’ between the graphics, which has a certain degree of serendipity, but this serendipity also exists objectively. The uncertainty of the style of the font symbolises the art of design with inclusiveness, diversity and individuality, which is exactly what the designer wants to explore!
Projekta ilgums: The project started in Hangzhou in September 2024 and was completed in Hangzhou in January 2024. It will be displayed in Helan Mountain rock painting International Art Festival in January 2024
Darbības plūsma: This project turns Helan Mountain petroglyphs into a modern type system, blending ancient art with today’s design. It keeps the rock art’s natural feel while making it readable and universal, showing our shared history.
Attēlu autori: Image #1 designer: Mengsheng Wang Ruilin Wang
Image #2 designer: Meitong Yu
Image #3 designer: Jie li
Image #4 designer: Shitong Yu
Image #5 designer: Jiarong Li