Q Shinshu Apple Pie Laboratory Zīmola Identitāte — Nobuya Hayasaka

Darbs Q Shinshu Apple Pie Laboratory Zīmola Identitāte, kura autors ir Nobuya Hayasaka, ir augsti novērtēts un ļoti prestižās 2022 Sudraba balva A' Design Award ieguvējs kategorijā Grafikas, ilustrāciju un vizuālās komunikācijas dizains.

SudrabaGrafika· 2022

Q Shinshu Apple Pie Laboratory Zīmola Identitāte

Autors: Nobuya Hayasaka

Klients: Arica Design Inc

Sudraba balva A' Design Award ieguvējs kategorijā Grafika

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Dizains

Par Q Shinshu Apple Pie Laboratory Zīmola Identitāte

Šie ir zīmolrades projekti Q— ābolu pīrāgu specializētajam veikalam. Veikala nosaukuma tipogrāfija Q tika izveidota, izmantojot ābolu kā veikala motīvu un simbolu. Visi zīmola instrumenti, tostarp ārpuse, interjers, apgaismojums, taburetes, formas tērpi un iepakojums, tika izstrādāti, izmantojot šo vienkāršo simbolu. Atbilstoši produkta koncepcijai izmantot materiālus tādus, kādi tie ir, arī instrumenti ir izstrādāti vienkārši, izmantojot materiālu, piemēram, papīra un koka, krāsas un faktūras tādas, kādas tās ir. Visi dizaini atbilst veikala redzējumam par ābolu oriģinālās garšas novērtēšanu.

Atzinība

Par Sudraba balva A' Design Award

Q Shinshu Apple Pie Laboratory Zīmola Identitāte ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka Q Shinshu Apple Pie Laboratory Zīmola Identitāte būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. Q Shinshu Apple Pie Laboratory Zīmola Identitāte ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: These are branding projects for "Q", an apple pie specialty store.
Two typographies of the store name "Q" were created using an apple as a motif, and this has become the store's symbol.
This simple and easy to understand symbol was used to design all the brand tools such as lighting, stools, uniforms, and packaging. By communicating with customers through this unified worldview, the store's commitment to apples was conveyed to customers.
Izmēri un iepakojums: The brand design items for this project are listed below.
Logo Design:Naming, Symbol mark, Logotype
Facade Design:Facade, Wall Sign, Goodwill
Sign Design:Interior, Pendant light, Stool x 3
Packaging Design:Paper bag x 2, Plastic bag x 2, Box x 2
Print Design:Shop cards, Business cards x 5, Envelopes, Leaflets, Invitation
Uniform Design:Hunting cap, Casket Hats, Apron, Dress shirt
Web Design:html5, CSS
Birkas: Branding, store design, pastry shop, apple pie store
Ražošanas tehnoloģija: In line with the store's concept of "making the most of the taste of the ingredients as they are," the interior and packaging were designed without excessive coloring or processing, making the most of the colors of concrete, wood, and paper. The design was adjusted so that the red of the symbol mark would appear as an accent in the simple colors of the materials.
Dizaina izaicinājums: When customers saw the apple lights in the shape of the symbol logo and the apple stools, they took pictures of these and sent them out through SNS and other media. By setting up contents in the store that make users want to take pictures spontaneously, we were able to make more people aware of the existence of this store.
Customers were able to sense the vision and spirit of the store through the simple design. People who try our apple pies will notice the simple flavor and the natural taste of apples, and will be convinced of the meaning of the design. Through this brand, we were able to make them realize the beauty of the local apples.
Pētījums: These are branding projects for an apple pie specialty store that was set up to solve the problem of local apples not being well known.
We developed and designed products that would give consumers a taste of the apples themselves. We made apple pies for each variety of apple and designed them so that consumers can enjoy the different textures and flavors of each apple.
We designed the wall signs using the chemical structural formula of apple polyphenols as a motif. Customers can see this sign while waiting and get a sense of the store's research and commitment to apples.
Iedvesma: The store does not use any extra processing or seasoning so that consumers can appreciate the taste of the apples themselves. In order to convey the brand's vision and spirit of "cherishing the original taste of apples," I designed a simple symbol without any unnecessary decoration. To match this concept, I designed the interior without coloring, using the colors of the concrete and wood as they are.
Projekta ilgums: It opened in October 2019 in Ueda City, Japan.
Darbības plūsma: When customers visit the store, they can enjoy a consistent view of the world and purchase an apple pie. They enter the store through a curtain with an apple symbol at the entrance and place their order under a pendant light with the same symbol. Then, while waiting, they can sit on an apple stool, drink apple juice, and wait for their freshly baked apple pie. They can feel the concept and commitment of the store from start to finish, making it a special experience for them.
Komandas dalībnieki: Creative Director:Hitoshi Kobayashi
Art Director:Nobuya Hayasaka
Photographer:Shusaku Nagahama