Zaku Inc. Korporatīvā Identitāte — Nobuya Hayasaka

Darbs Zaku Inc. Korporatīvā Identitāte, kura autors ir Nobuya Hayasaka, ir augsti novērtēts un ļoti prestižās 2022 Sudraba balva A' Design Award ieguvējs kategorijā Grafikas, ilustrāciju un vizuālās komunikācijas dizains.

SudrabaGrafika· 2022

Zaku Inc. Korporatīvā Identitāte

Autors: Nobuya Hayasaka

Klients: Arica Design Inc

Sudraba balva A' Design Award ieguvējs kategorijā Grafika

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Verificēt balvas statusu dizainam #127734

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Krāsas

Dizains

Par Zaku Inc. Korporatīvā Identitāte

Šim simbolam ir divas nozīmes. Tas ir uzņēmuma nosaukums un uzņēmuma sauklis. Tas sastāv no japāņu kanji rakstzīmju tipogrāfijas, kuras uzņēmuma nosaukumā lasa zaku. Kanji satur arī nozīmi radīt. Labas rokas siluets tiek veidots, izmantojot šo raksturu, kas nozīmē radīt. Tādā veidā uzņēmuma sauklis “Radīt labu” tiek izteikts ar vienu atzīmi. Simbola zīme pauž uzņēmuma apņemšanos ar radošiem pasākumiem radīt labu pasaulē.

Atzinība

Par Sudraba balva A' Design Award

Zaku Inc. Korporatīvā Identitāte ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka Zaku Inc. Korporatīvā Identitāte būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. Zaku Inc. Korporatīvā Identitāte ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: This symbol has two meanings. It is the company name and the company slogan.

It consists of the typography of Japanese kanji characters, which read "zaku" in the company name. The combination of "signature and seal" in the mark will make Japanese people who see this design recognize it as kanji.

The kanji also contains the meaning of "to create.
The silhouette of Good!'s hand is formed using this character, which means "to create. In this way, the company's slogan of "Creating Good" is expressed in a single mark.
Izmēri un iepakojums: The brand design items for this project are listed below.
Logo Design: Symbol mark, Logotype, Motion Logo
Sign Design: Signage
Packaging Design: Document Case x 3
Print Design: Envelopes x 3, Promotion cards, Business cards x 3, Leaflets, Opening announcement flyer
Web Design:html5, CSS
Birkas: Typography, Logos, Symbols, Corporate Identity, Logotypes
Ražošanas tehnoloģija: The typography incorporates elements of Japanese "Shodo," the art of writing with a brush using ink.

The designer discovered that when the kanji meaning "to create" is written on paper, the ink blurs and spreads out to form the silhouette of the hand of Good!

Shodo (Japanese calligraphy) is a culture that has been familiar to the Japanese people for a long time. With this Japanese touch, the design gives users a sense of trust and familiarity.
Dizaina izaicinājums: The difficult part was to achieve this with as few elements and as simple a design as possible, while still having multiple meanings. The designers were also careful to make sure that the letters were recognizable.
The touch of brush strokes and the inclusion of "signature and seal" made the design more recognizable and readable.
Pētījums: In this design, the challenge was to give a single symbol multiple roles.
To make the company name read "Zaku".
To give it the meaning of "create".
To make it look like a silhouette of the hand of "Good!
By achieving these three goals, the client's company was able to express that it is a creative company and gain recognition in Japan and in the industry.
Iedvesma: The designer decided to use the client's company slogan itself as the logo design.

This company has the slogan "Create good!
The symbol of the hand silhouette of "good!" is expressed in the typography of Japanese Kanji characters meaning "to create".
And since this kanji can be read as "zaku", it also represents the company name.
Projekta ilgums: It opened in Japan in March 2021.
Darbības plūsma: The simple yet strong symbol design served to publicize the client's company's opening within the industry and in Japan.
People who received the DM recognized the company's slogan and name, and the meaning and background of the logo design became a topic of conversation, facilitating communication.
The "Shodo" typography and the silhouette of the "Good!" hand are catchy and memorable, and this design contributed to the recognition of the company's existence and brand image.
Komandas dalībnieki: Creative Director:Hitoshi Kobayashi
Art Director:Nobuya Hayasaka
Copywriter:Takuma Suzuki