Science is O2 Skolas mācību grāmata — Jaehun Kim

Darbs Science is O2 Skolas mācību grāmata, kura autors ir Jaehun Kim, ir augsti novērtēts un ļoti prestižās 2022 Zelta balva A' Design Award ieguvējs kategorijā Izglītības, mācību līdzekļu un apmācību satura dizains.

ZeltaIzglītība· 2022

Science is O2 Skolas mācību grāmata

Autors: Jaehun Kim

Klients: Visang

Zelta balva A' Design Award ieguvējs kategorijā Izglītība

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Par Science is O2 Skolas mācību grāmata

Science is O2 ir skolas dabaszinātņu mācību grāmatu sērija pamatskolas, vidusskolas un ģimnāzijas skolēniem. Uz katra vāka ir atslēgas formas QR kods, kas ved uz informāciju par mācību grāmatu, akcijām un zinātnes video. Papildu QR kodi ir izvietoti blakus galvenajiem elementiem grāmatu iekšpusē, nodrošinot piekļuvi eksperimentu video un papildu jautājumiem. Matēts pārklājums, epoksīda grafika un spīdīga apdare rada spilgtu, daļēji trīsdimensionālu efektu. Stūri ir noapaļoti drošākai lietošanai, un digitālās saites paplašina mācīšanos ārpus drukātās lapas.

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Par Zelta balva A' Design Award

Science is O2 Skolas mācību grāmata ir Zelta balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir pirmšķirīgiem, brīnišķīgiem un izciliem dizainiem. Zelta ieguvēji ir ļoti inovatīvi, tālredzīgi un žilbinoši spoži darbi, kas atspoguļo to dizaineru talantu, gudrību un meistarību. Sagaidāms, ka Science is O2 Skolas mācību grāmata būs ļoti slavēts, tendenci veidojošs un monumentāls izgudrojums, kas sniedz nebijušu vērtību. Šis ar Zelta balvu apbalvotais dizains ir lielisks, cienīts projekts, kas paplašina mākslas, zinātnes, dizaina un tehnoloģiju robežas. Science is O2 Skolas mācību grāmata izraisa intensīvu vēlmi, modina kaislību, veicina radošumu un valdzina.

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Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: O2 is a science textbook that has used its established brand identity to imprint a confident and consistent brand image on its consumers. With rising need for no-contact education, O2 has digitized their brand identity, beginning with an easily scannable QR code on the cover. The code is designed as a key, opening useful textbook promotions and information. In this way, digitalization leads a constant effort to change brand identity to surpass the limits presented by books.
Izmēri un iepakojums: Elementary school textbook 220 x 300
Middle school, high school, advanced textbooks 210 x 297.
Textbooks are classified by grade and semester and undergo reorganization each year to maintain brand identity.
Elementary textbooks contain 8 volumes for each grade and semester, middle school textbooks include 6 volumes, and high school has 1 integrated volume and 4 in-depth volumes.
Birkas: workbook, science, O2, QR Code
Ražošanas tehnoloģija: O2’s brand identity of bringing to life the joy of science is embedded in the design, the matte coating of the background and epoxy of the main motif and graphics providing a vivid, semi-3D effect. For the elementary textbooks, curiosity and fun are engaged through glossy finishes that interest students in science learning from first sight. In addition, the corners were rounded for safer learning.
Dizaina izaicinājums: Deep thought was applied to how to adapt a brand identity limited to paper textbooks to one exemplifying “digital.” Concerns centered on the use and experience of needing to access digital materials and textbook information only through CDs or homepages. By combining key-shaped QR codes with O2’s signature form, consumers can intuitively recognize the curious combination of brand and digital.
Pētījums: COVID-19 has rapidly changed the education, leading to an increase in remote classrooms and demand for digital content. As such, O2 has redeveloped its brand image to adapt with the digital environment.
Research conducted among 1,000 digital resource consumers revealed that they most require “textbook information and various learning materials.”
To surpass traditional limitations, O2 has strengthened its brand image so that consumers can better access books and also videos and digital materials.
Iedvesma: QR codes are currently the most common digital application and are used actively in various fields. They allow for quick authentication and access to information. Consumers can easily and quickly access textbook information through the QR code implemented as part of the cover design. Promotional videos linked to the QR codes likewise convey the traits and uses of the textbooks to consumers.
Projekta ilgums: Launched in Korea in September 2021
Darbības plūsma: Consumers can access textbook information and promotions and experience engaging science videos simply by scanning the QR code on the cover. In addition to the cover, QR codes can be scanned for each main element in the textbook to access video experiment data or additional questions. Through diverse video material and information, students can learn and experience science more easily than with just traditional textbooks.
Komandas dalībnieki: Creative Director : PARK, KWANGSU
Designer : MYUNG, SUJIN
Designer : LIM, SEHEE
Designer : CHOI, LIBIN
Designer : KIM, MINJOO
Attēlu autori: Visang Creative Design Lab, 20121