Insecta Iridesse Drukāts pārdošanas katalogs — Plus Collaboratives

Darbs Insecta Iridesse Drukāts pārdošanas katalogs, kura autors ir Plus Collaboratives, ir augsti novērtēts un ļoti prestižās 2022 Sudraba balva A' Design Award ieguvējs kategorijā Reklāmas, mārketinga un komunikācijas dizains.

SudrabaReklāma· 2022

Insecta Iridesse Drukāts pārdošanas katalogs

Autors: Plus Collaboratives

Sudraba balva A' Design Award ieguvējs kategorijā Reklāma

52,534

Verificēts balvas ieguvējs

Verificēt balvas statusu dizainam #131277

Apmeklēt vietni Skatīt A' Design Award Preses relīze Balvas žetons

Krāsas

Dizains

Par Insecta Iridesse Drukāts pārdošanas katalogs

Insecta Iridesse ir drukāts pārdošanas katalogs, kas radīts, lai demonstrētu metāliskus drukas efektus. Katalogs aizstāj standarta krāsu paraugu grāmatiņu ar izdomāta pētnieka dienasgrāmatu, kurā dokumentētas iztēlotas retas kukaiņu sugas. Trīsdesmit dārgakmeņiem līdzīgi rotu priekšmeti, tostarp rokassprādzes, kaklarotas, matu rotas, auskari un broša, ir gatavoti gandrīz pilnībā no papīra un apdrukāti ar īpašām zelta, sudraba un baltas krāsas tintēm. Portfelī ietvertas salocītas kartes, biļetes, avīžu izgriezumi un sertifikāti uz krītotā un nekrītotā papīra. Skatītāji tiek aicināti rūpīgi apskatīt katru drukas efektu.

Atzinība

Par Sudraba balva A' Design Award

Insecta Iridesse Drukāts pārdošanas katalogs ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka Insecta Iridesse Drukāts pārdošanas katalogs būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. Insecta Iridesse Drukāts pārdošanas katalogs ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: The project disrupted the way colours and printing methods are traditionally presented by the print industry by showcasing the metallic print effects in the form of 3D iridescent gem-like jewellery pieces that look like rare insect species, and made almost entirely of paper printed with the new ink. The colour swatch was then completely reimagined into a fictional explorer’s journal documenting the findings of these gem-like insects, showcasing the different print effects like never before.
Izmēri un iepakojums: The book measures 285mm x 205mm x 30mm when closed. The book folio opens to include folded maps, bus tickets, weather cards, fictional newspaper clippings, re-created money, field journals, photographs and certificates. The thirty jewellery pieces include bracelets, necklaces, hairpieces, earrings, brooches, and ranges from 80mm x 100mm to the largest at 500mm x 20mm.
Birkas: Print, Paper Jewellery, Graphic design, Catalogue design, Explorer guide, Bugs
Ražošanas tehnoloģija: The project showcased the Fujifilm Iridesse Production Press capability in 6-colour printing with speciality ink colours of gold, silver, and white in a single pass. The print sales catalogue used a wide range of coated and uncoated paper stock of varying weights, which demonstrated the capabilities of the printer and showcased the printing effects. The print effects were realised by isolating the artworks into CMYK and speciality ink layers to achieve optimum print effects.
Dizaina izaicinājums: Given that the printing market is saturated and established, we needed to position Fujifilm printers as more than selling ink. It was crucial to develop a design solution to address considerations of the traditional print industry while pushing the envelope to reimagine print opportunities to target new end consumers which included the creative industries. The project became a collateral that the traditional printers could reference and began to imagine possibilities with their new age clients.
Pētījums: Industry and consumer research, prototyping and technical understanding was conducted to understand the purchase journey and considerations of industry stakeholders and their end consumers as well as print capabilities. The was done through observational study and interviews. We were able to identify opportunities to disrupt the existing methods with increased effectiveness. This resulted in increase and sales enquiry and generated sales revenue of over $2 million.
Iedvesma: This intricate approach was inspired by the industry habit of inspecting print quality through a loupe, like a jeweller inspecting gems. The catalogue, which resembled an explorer narrating his discovery of the imaginary bugs, served as an impetus for customers to flip the catalogue and inspect the quality and technicalities of the print effects. The narrative of the catalogue enables us to showcase the possibilities of the machine capabilities and print effects on different paper type.
Projekta ilgums: The project started in July 2019 and concluded in April 2021 with a disruption in 2020 due to Covid-19 restrictions and the lack of access to machine capabilities. The project was done for Fujifilm Singapore and was partially showcased at a print convention held in Marina Bay Sands Singapore, attended by print industry stakeholders.
Darbības plūsma: The reimagined catalogue consists of 2 parts: the 3D jewellery creates intrigue and encourages print industry viewers to come up close to inspect using their loupe. The fictional explorer’s folio, which consists of various collaterals printed by the machine on different mediums, invites viewers to investigate and discover print outcomes. This also acts as samples for print industry stakeholders to market the services to their own consumers.
Komandas dalībnieki: PLUS Collaboratives
Attēlu autori: Image #1: PLUS Collaboratives, Insecta Iridesse, 2019-2021.
Image #2: PLUS Collaboratives, Insecta Iridesse, 2019-2021.
Image #3: PLUS Collaboratives, Insecta Iridesse, 2019-2021.
Image #4: PLUS Collaboratives, Insecta Iridesse, 2019-2021.