Yangzi River Vizuālā identitāte by Hangzhou JC Culture and Arts Co., Ltd

Yangzi River Vizuālā identitāte by Hangzhou JC Culture and Arts Co., Ltd is a highly esteemed winner of the very prestigious 2022 Dzelzs balva A' Design Award in Grafikas, ilustrāciju un vizuālās komunikācijas dizains Competition Category.

DzelzsGrafika· 2022

Yangzi River Vizuālā identitāte

by Hangzhou JC Culture and Arts Co., Ltd

Client: Hangzhou JC Culture and Arts Co., Ltd

Dzelzs balva A' Design Award Winner in Grafika Category

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Verified Award Winner

Verify Award Status for #131546

View at A' Design Award Press Release Award Badge

Colors

The Design

About Yangzi River Vizuālā identitāte

"Yangzi River" ir vizuālā identitāte, kas izstrādāta starptautiskam konferenču centram. Savstarpēji savītās līnijas iedvesmojušās no Jandzi upes viļņainajiem viļņiem. Sudraba tonis ir pamatkrāsa, kas pārņemta no anodēta alumīnija — centra galvenā būvmateriāla. Brūnas un baltas līnijas papildina krāsu paleti, radot plūstošas upes iespaidu. Asimetriska kompozīcija piešķir vizuālu spriedzi un spēka izjūtu. Identitāte tiek izmantota drukātajos materiālos biznesa vajadzībām. Dizains turpina arhitektūrā iemiesoto ritmiski viļņojošo tēmu.

The Recognition

About the Dzelzs balva A' Design Award

Yangzi River Vizuālā identitāte ir Dzelzs balvas A' Design Award ieguvējs, prestiža atzinība, ko piešķir labiem dizainiem, kas atbilst profesionālajām un rūpnieciskajām prasībām, kādas sagaidāmas no labi izstrādātiem darbiem. Dzelzs ieguvēji parāda to radītāju lielo prasmi, augsto specializāciju, ekspertu izpratni un radošo spēju. Sagaidāms, ka Yangzi River Vizuālā identitāte būs augsti vērtēts, apbrīnots un cienīts darbs, praktisks un inovatīvs. Šis ar Dzelzs balvu apbalvotais dizains integrē nozares labāko praksi un tam ir kompetentas tehniskās īpašības, kas saistītas ar zinātību un talantu. Yangzi River Vizuālā identitāte tiek cienīts par rūpību un ir izstrādāts, lai uzlabotu dzīves kvalitāti un palīdzētu padarīt pasauli labāku.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This product is a VI visual design project designed mainly for the Yangtze River International Conference Center. The interlaced lines are inspired by the undulating waves of the Yangtze River. The main color is silver, which is taken from the symbolic color of anodized aluminum, the main building material, showing the international and modern image of the International Conference Center. With the asymmetric design, it further enhances the visual tension and sense of strength of VI design, implying the courage and resolve of international leaders of all walks of life to face the storm in life.
Production Technology: VI and offline material design are mainly for international high-end users, and their style and structures could better match the style of business people.
It conveys the spiritual connotation of the Yangtze River International Conference Center beating various challenges.
Research: 1. The Yangtze River gave birth to the civilization of Nanjing of nearly 2600 years. The Yangtze River as the element shows the unique regional culture of the city to all walks of life at home and abroad and conveied the cooperation attitude towards opening up and inclusiveness.
Inspiration: Inspired by the magnificent landscape of the Yangtze River, the brand image design continues the theme of "Waves Rolling One Higher Than Another" in architectural design. It convey the concept of inclusiveness and navigation of the Yangtze River International Conference Center.
Operation Flow: 1. With the inspiration source coming from the Yangtze River, it adopts asymmetric wave shape as the main constituent element.
2. Using silver and brown as the main colors and white lines, it symbolizes the endless and flowing river and the force of forging ahead.

Read the Press Release