Mamba Chiliast Primārā funkcija: Zīmola identitāte by Sxdesign

Mamba Chiliast Primārā funkcija: Zīmola identitāte by Sxdesign is a highly esteemed winner of the very prestigious 2022 Sudraba balva A' Design Award in Grafikas, ilustrāciju un vizuālās komunikācijas dizains Competition Category.

SudrabaGrafika· 2022

Mamba Chiliast Primārā funkcija: Zīmola identitāte

by Sxdesign

Client: MC basketball community

Sudraba balva A' Design Award Winner in Grafika Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Mamba Chiliast Primārā funkcija: Zīmola identitāte

Mamba Chiliast ir zīmola identitāte, kas radīta basketbola kopienai, ko veidojuši Mamba mentalitātes cienītāji. Identitāte apvieno dalībniekus caur basketbola aktivitātēm un sniedz viņiem piederības, lepnuma un atšķirtības sajūtu. Logo izmanto heksagrammas formu kā savu vizuālo ietvaru, ko veido apvienotie burti M un C. Vizuālajā centrā novietota acs simbolizē Mambu. Heksagramma atsauc atmiņā kopīgas asociācijas ar pārliecību, organizāciju un enerģiju. Logo var apdrukāt, iešūt vai izgatavot ar liešanas metodi daudzos izmēros.

The Recognition

About the Sudraba balva A' Design Award

Mamba Chiliast Primārā funkcija: Zīmola identitāte ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka Mamba Chiliast Primārā funkcija: Zīmola identitāte būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. Mamba Chiliast Primārā funkcija: Zīmola identitāte ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Mamba Chiliast (MC) is a basketball community for Kobe Bryant’s fans who believe in the Mamba Mentality. It organizes fans through basketball activities and provide fans with a sense of belonging, pride and distinction. Different from other brands, MC wants to tell their users that we are sharing a common belief and we are a group through the delivery of the sense of religion and power. The use of elements in the brand is reminiscent of these feelings, and makes the brand unique.
Dimensions & Packaging: It can be printed, sewed or injection molded in a variety of sizes
Tags: brand identity, logo, branding, mamba, basketball
Production Technology: The logo is combined to the shape of hexagram, so most of the details are in its proportions. However, the foot of m is slightly protruding from the figure, in order to compensate for the visual deviation and make the logo more stable as a whole.
Design Challenge: To appeal to and attract Kobe fans without the use of basketball elements.
Research: We believe that using people's collective memory in the communication process can not only improve communication efficiency, but also stimulate more emotional feelings. Through long-term communication, the hexagram symbol builds up a collective memory of the image about religion, organization, energy, etc. in people's minds.
Inspiration: The logo uses the shape of hexagram as the visual framework, and the letters M and C in it combine to form the shape. This design intuitively calls people's collective memory and conveys comprehensive feelings about religion, organization, and energy.

The eye of Mamba in the Logo, as the visual center, lights up the visual framework of the logo. The eye, representing the Mamba, serves as a reminder that fans' thoughts and deeds are always seen by their hero. This design is reminiscent of 'the eye of providence' and calls more people's collective memory.
Project Duration: The project started in August 2021 and finished in November 2021 in Beijing, China.
Operation Flow: Powerful visual signals, it distinctly symbolizes the fan community
It conveys the passion, resilience and bravery of the Mamba Mentality
Patents: Sxdesign
Team Members: Xu Chen
Rong Zhang
Fangbo Wu
Hao Huang
Qian Hao
Beibei Liu
Yingfei Sun
Tianshu Liu
Haining Jiang
Shulong Li
Zhihuan Yuan
Mingjie Zhang
Yan Liu
Image Credits: Sxdesign