Memory of Jiangnan Plakāts by Yi Wu and Yanghua Yao

Memory of Jiangnan Plakāts by Yi Wu and Yanghua Yao is a highly esteemed winner of the very prestigious 2022 Dzelzs balva A' Design Award in Grafikas, ilustrāciju un vizuālās komunikācijas dizains Competition Category.

DzelzsGrafika· 2022

Memory of Jiangnan Plakāts

by Yi Wu and Yanghua Yao

Client: Seoul National University of Fine Arts

Dzelzs balva A' Design Award Winner in Grafika Category

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View at A' Design Award Press Release Award Badge

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The Design

About Memory of Jiangnan Plakāts

Atmiņa par Dzjannaņu ir plakāts, kas balstīts uz tradicionālu ķīniešu dzeju. Dizains smeļas iedvesmu no orākula kaulu rakstu zīmēm un zīmoga raksta īpatnībām, kas vienkāršotas skaidrās grafiskās formās. Tradicionālie elementi ir grafiski transformēti, dekonstruēti un radīti no jauna, burtu formām pielietojot trīsdimensiju eksperimentus. Plakāts izgatavots ar digitālo druku, un tā izmērs ir 70 x 100 centimetri. Nolūks ir starptautiskai auditorijai atklāt Dzjannaņas kultūras, ķīniešu rakstu zīmju un senās dzejas šarmu.

The Recognition

About the Dzelzs balva A' Design Award

Memory of Jiangnan Plakāts ir Dzelzs balvas A' Design Award ieguvējs, prestiža atzinība, ko piešķir labiem dizainiem, kas atbilst profesionālajām un rūpnieciskajām prasībām, kādas sagaidāmas no labi izstrādātiem darbiem. Dzelzs ieguvēji parāda to radītāju lielo prasmi, augsto specializāciju, ekspertu izpratni un radošo spēju. Sagaidāms, ka Memory of Jiangnan Plakāts būs augsti vērtēts, apbrīnots un cienīts darbs, praktisks un inovatīvs. Šis ar Dzelzs balvu apbalvotais dizains integrē nozares labāko praksi un tam ir kompetentas tehniskās īpašības, kas saistītas ar zinātību un talantu. Memory of Jiangnan Plakāts tiek cienīts par rūpību un ir izstrādāts, lai uzlabotu dzīves kvalitāti un palīdzētu padarīt pasauli labāku.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Memory of Jiangnan is a traditional Chinese poetry. The basic creation part refers to the characteristics of oracle bone inscriptions and seal script, and has been simplified. In the overall creation, we graphically transformed traditional elements, tried 3D experiments, deconstructed and recreated, and tried to find and break the balance between tradition and modernity. We hope to show the charm of Jiangnan culture and Chinese characters and ancient poems to the world through the poster.
Dimensions & Packaging: 70*100cm
Tags: poster，Jiangnan cultural
Production Technology: Digital printing
Design Challenge: The decomposition and reconstruction of Jiangnan cultural elements
Research: "Everyone says Jiangnan is good."The memory of Jiangnan is traditional Chinese poetry. The basic creation part refers to the characteristics of oracle bone inscriptions and seal script and has been simplified. In the overall creation, we graphically transformed traditional elements, tried 3D experiments, deconstructed and recreated, and tried to find and break the balance between tradition and modernity. We hope to show the charm of Jiangnan culture and Chinese characters and ancient poems to the world through the poster.
Inspiration: "Everyone says Jiangnan is good." Jiangnan is the most beautiful image under the pen of the poet and the nostalgia in the heart of the Chinese literati. And Jiangnan culture is the most humanistic charm and aesthetic spirit of Chinese culture is the most poetic, graceful chapter of the Chinese dream.
Project Duration: The project started in April 2021
Team Members: YI WU
YANGHUA YAO