Chick Coin Animēta reklāma by Jp Space Studio

Chick Coin Animēta reklāma by Jp Space Studio is a highly esteemed winner of the very prestigious 2022 Bronzas balva A' Design Award in Filmu, video un animācijas dizains Competition Category.

BronzasFilma· 2022

Chick Coin Animēta reklāma

by Jp Space Studio

Client: JP SPACE Studio

Bronzas balva A' Design Award Winner in Filma Category

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Colors

The Design

About Chick Coin Animēta reklāma

Chick Coin ir animēta reklāma, kas izveidota studentu nepilna laika darba meklēšanas platformai Taivānā. Filmas garums ir četrdesmit sekundes pilnā augstas izšķirtspējas (Full HD) formātā ar divdesmit četriem kadriem sekundē. Divi zīmola tēli televizora ekrānā redz studentu finansiālās grūtības. Tad maģiska monētu spraugas atvere aizved tēlus uz bezrūpīgu un jautru pasauli, un mainās arī reālā pasaule. Animācijā apvienots roku zīmējums ar digitālo ilustrāciju un kompozīcijas programmatūru. Humoristiskais sižets un vizuālie efekti vērsti uz to, lai saistītu zīmolu ar jaunajiem skatītājiem.

The Recognition

About the Bronzas balva A' Design Award

Chick Coin Animēta reklāma ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Chick Coin Animēta reklāma būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Chick Coin Animēta reklāma lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Chickpt is one of the largest part-time job matching platform for students in Taiwan. Through the cute and humorous advertisement, Aim to bridge the distance between the brand and the young generations in addition to developing the brand charm. Viewers could enjoy the splendid visual effects and amusing plot and embark on the fantasy journey.
Dimensions & Packaging: 1920 x 1080px（FHD） / 40s / 24fps
Tags: Animation, Illustration, Motion, Money, 2D, Advertising
Production Technology: Manual draw and graphic software like Photoshop, Illustrator, After Effects, Clip studio, RoughAnimator, procreate.
Design Challenge: While working on this project, put a lot of effort and spent a lot of time on how to use the visual metaphor while making the film looks smoothly.
Research: First studied the core value of the brand then developed plot by what will target audience be drawn to. Wrote the title song as well to strengthen the brand charm and to build the cohesiveness of audience.
Inspiration: The two charismatic brand character starred in video. Through the metaphor on the TV screen, the two feels and understands the financial difficulties of students. However, the magic coin slot twist makes the characters get into the carefree and jolly world, which implies platform solves all the financial issues student generation got. In the end, the real world changes as well.
Project Duration: The project kick-off was on July 21th 2021 in Taiwan and final delivery of this video/version was on November 18th 2021 in Taiwan.
Operation Flow: It's a video with no interaction or special operative instructions.
Team Members: Director： Chen-Han Chiang
Producer：Sunkaikai
Art Director：Hsuan-Yu Hsu
Ideation：Jiang Jiang, Sunkaikai, Hsuan-Yu Hsu, Both Li, Hobei
Storyboard：Hobei
Graphic Design：Both Li
Lead Motion Design：Hobei
Motion Design：Yi Hsuan, Lin
Lead Cel-Animator：Both Li
Cel-Animator：TJ Wang, kokko lin
Singing：Apay Chi, Ping Hsu
Lyrics：Apay Chi
Composer：Apay Chi
Music production：Ping Hsu
Image Credits: All images and video were developed by the full team at JP SPACE Studio. There are no specific credits for individual content.