Crcrta Korporatīvā identitāte by Zilong Chen and Chao Yang

Crcrta Korporatīvā identitāte by Zilong Chen and Chao Yang is a highly esteemed winner of the very prestigious 2022 Bronzas balva A' Design Award in Grafikas, ilustrāciju un vizuālās komunikācijas dizains Competition Category.

BronzasGrafika· 2022

Crcrta Korporatīvā identitāte

by Zilong Chen and Chao Yang

Client: Communication University of Zhejiang

Bronzas balva A' Design Award Winner in Grafika Category

10,490

Verified Award Winner

Verify Award Status for #135411

View at A' Design Award Press Release Award Badge

Colors

The Design

About Crcrta Korporatīvā identitāte

Crcrta ir korporatīvā identitāte, kas izstrādāta Ķīnas Radio un TV mākslas pētniecības centram, valdības iestādei. Logotips apvieno grafiku un tekstu. Krāsu shēmā izmantotas trīs televīzijas pamatkrāsas — sarkana, zaļa un zila. No trim ģeometriskām formām izveidots kameras simbols. Divi taisnstūri norāda uz filtriem un papīru, ko izmanto radio un televīzijas nozarē. Trīsstūris atgādina objektīvu vai skaļruni. Burti CRCRTA iziet cauri grafikai no kreisās uz labo pusi, izsakot komunikācijas ideju. Identitātei nav noteikta izmēra, un to var mērogot atbilstoši dažādiem medijiem.

The Recognition

About the Bronzas balva A' Design Award

Crcrta Korporatīvā identitāte ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Crcrta Korporatīvā identitāte būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Crcrta Korporatīvā identitāte lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Chinese Research Centre for radio and TV art is a government administrative department. The design idea is based on the three primary colors of "red, green and blue" of TV. It is a camera symbol composed of three geometric figures, and the two rectangles represent filters and paper in the radio and television art industry. Triangles represent lenses or speakers. The integration of signs and words, the visual feeling of surrealism, is also the creative technique of film and television art montage.
Dimensions & Packaging: This visual design has no fixed size, and can be used according to the size of the media and packaging.
Tags: Visual Identity,Logo Design, Branding,Radio,TV Art,Research Centre
Production Technology: The logo adopts a combination of graphics and text. At the same time, using the creative way of graphics, the "CRCRTA" penetrates the graphics from left to right to reflect the concept of communication, and realize a set of brand image with the integration of radio and television art.
Design Challenge: The challenge is to find the representative symbols and language of the Radio and TV Art and Research Center.
Research: The success of the project largely depends on the concise graphic expression of radio and television art, understanding the characteristics of the industry and their work content. The entire logo shows the important function of CRCRTA to carry out multi-dimensional cultural dissemination through the display of television art works, the collation of literature data, and the research of science and art.
Inspiration: The Chinese Research Centre for radio and TV art was founded in 2021 and needs to design a visual image of government departments. It is an enterprise for sorting and preservation, publicity and display, art research and talent training, so as to play a positive leading role in strengthening TV art exchange, deepening academic research and carrying forward the spiritual connotation of works.
Project Duration: The project stared in Hangzhou, Zhejiang Province in July 2021 and submitted for completion in December 2021.
Operation Flow: The abbreviation CRCRTA in the middle of the graphic pierce through from left to right, which better reflects the concept of communication of Radio and TV Art.
Team Members: Designer:Chen Zilong and Creative Director:Yang Chao