SP Saffron Grotesk Tipa Paraugs by Paul Robb and Moira Bartoloni

SP Saffron Grotesk Tipa Paraugs by Paul Robb and Moira Bartoloni is a highly esteemed winner of the very prestigious 2022 Sudraba balva A' Design Award in Grafikas, ilustrāciju un vizuālās komunikācijas dizains Competition Category.

SudrabaGrafika· 2022

SP Saffron Grotesk Tipa Paraugs

by Paul Robb and Moira Bartoloni

Client: S6 Foundry

Sudraba balva A' Design Award Winner in Grafika Category

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About SP Saffron Grotesk Tipa Paraugs

Safrāns ir elegants, mūsdienīgs neogrotesks sans-serif burtveidols ar spēcīgiem stilistiskiem ģeometriskiem kontrastiem, kas balstās uz Šveices modernisma estētiku un tipogrāfijas standartiem. Atšķirīgā plaši atvērtā pozīcija tika izstrādāta, lai nodrošinātu pareizo vizuālo konsekvenci zīmola veidošanai un komunikācijai. Šis autentiskais un oriģinālais burtveidols atspoguļo mainīgu mūsdienu estētiku. Paraugs ir sadalīts sekcijās ar gredzenveida stiprinājuma plakātiem iepakojuma iekšpusē.

The Recognition

About the Sudraba balva A' Design Award

SP Saffron Grotesk Tipa Paraugs ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka SP Saffron Grotesk Tipa Paraugs būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. SP Saffron Grotesk Tipa Paraugs ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Saffron is an elegant contemporary neo-grotesque sans-serif typeface with strong stylistic geometric contrasts, drawing on the aesthetics and the typographic standards of Swiss modernism. The distinctive wide-open stance was designed to give the right visual consistency for branding and communications. This authentic and original typeface represents the shifting contemporary aesthetics. The specimen is divided into sections, with ringbinded posters inside the pack.
Dimensions & Packaging: Binder 230 x 320 x 80
Tags: Font design, Branding, Identity, Type design
Production Technology: The binder is printed in 8 colors using various stock papers
Design Challenge: The challenge was to create a new set of forms and aesthetics for a san serif font, using the elegance of a serif and transforming it into a gothic sans.
Research: The research was carried out in a museum of printing with the hot metal systems of linotype and monotype as a base to discover the best idea for the legality, spacing, and counter size.
Inspiration: Inspiration for the design of the font was gained from swiss modernist typefaces from 1960 to present aesthetics. The design and form of the folder was inspired by the idea of a reference binder and a manual of usage and to give the idea of a modern digital typeface presented in a retro feel.
Project Duration: Font was designed from August 2021 and was finished in December 2021
Patents: Paul Henry Robb
Team Members: Paul Robb
Moira Bartoloni
Image Credits: Paul Henry Robb