Vessi Animation Produktu animācija by Mateus Morgan

Vessi Animation Produktu animācija by Mateus Morgan is a highly esteemed winner of the very prestigious 2022 Sudraba balva A' Design Award in Filmu, video un animācijas dizains Competition Category.

SudrabaFilma· 2022

Vessi Animation Produktu animācija

by Mateus Morgan

Client: Morgan Studio

Sudraba balva A' Design Award Winner in Filma Category

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Verified Award Winner

Verify Award Status for #136048

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Vessi Animation Produktu animācija

Vessi Animation ir reklāmas animācija, kas izveidota zābaka reklamēšanai. Animācija prezentē produktu, izmantojot dabiskus vizuālus elementus, kas saista apavus ar klienta dzīvesveidu. Ūdens atsaucas uz zābaka īpašībām, savukārt mākoņi liek noprast vieglumu. Zābaks tika modelēts, izmantojot cieto virsmu tehnikas programmā 3ds Max, par atsauci izmantojot fotogrāfijas, un tika pielietotas ādas tekstūras. Renderēšana tika veikta ar Redshift, bet simulācijas ar Houdini. Animācija tika izmantota produkta tīmekļa vietnē un sociālajos medijos bez skaidrojoša teksta.

The Recognition

About the Sudraba balva A' Design Award

Vessi Animation Produktu animācija ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka Vessi Animation Produktu animācija būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. Vessi Animation Produktu animācija ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The idea is to bring the characteristics of the product through the use of visual elements, connecting the shoe direct to the customers life style. The mood also transmits lightness, present on the shoe essence. Everything made in 3D without scans
Dimensions & Packaging: 1920X1080
Tags: boot, shoe, cgi, footwear, fashion, 3d boot, cgi boot, vessi
Production Technology: The boot was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Redshift was used for rendering and Houdini for Simulations
Design Challenge: The hardest part was making the simulations, considering that there's a lot of elements that hard to be perfectly represented as the real world
Research: The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
Inspiration: We where inspired by nature elements, connecting the image directly with the customers life style. The water element is fully connected to the product features, as well the cloud element that represents lightness.
Project Duration: It toke around 2 months to finish
Operation Flow: The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
Team Members: Mateus Morgan, Vinicius Lavor, José Rafael, Enzo Kinukawa, Samuel Simionato, Lucas Feitosa, Teresa Chan