Stories of Communication Zīmola identitātes dizains by Mengyi Xie

Stories of Communication Zīmola identitātes dizains by Mengyi Xie is a highly esteemed winner of the very prestigious 2022 Bronzas balva A' Design Award in Grafikas, ilustrāciju un vizuālās komunikācijas dizains Competition Category.

BronzasGrafika· 2022

Stories of Communication Zīmola identitātes dizains

by Mengyi Xie

Client: School of Communication, East China Normal University

Bronzas balva A' Design Award Winner in Grafika Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Stories of Communication Zīmola identitātes dizains

Stories of Communication ir vizuālās identitātes dizains, kas izveidots universitātes komunikācijas fakultātes piecpadsmitās gadadienas godam. Galvenais logotips ir ģeometrisks grafiskais attēls, kura pamatā ir skaitlis 15. No galvenā logotipa tika izveidota 100 apakšlogotipu saime. Katrs apakšlogotips atspoguļo vienu stāstu, izgudrojumu vai iniciatīvu no komunikācijas vēstures — sākot no aizvēsturiskajos laikos izmantotajām mezglotajām auklām līdz pirmajam laikrakstam un globālajam tīmeklim. Sakārtoti hronoloģiskā secībā, apakšlogotipi tiek izmantoti uz plakātiem, ielūgumiem, bukletiem, pasākuma vietas noformējumā un suvenīros.

The Recognition

About the Bronzas balva A' Design Award

Stories of Communication Zīmola identitātes dizains ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Stories of Communication Zīmola identitātes dizains būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Stories of Communication Zīmola identitātes dizains lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The main logo of project is a geometrical graphic with the numeral 15, based on which a family of 100 sub-logos was created. Each sub-logo conveys a story, crucial invention or initiative of mankind. In chronological order, this logo family represents the history of communication technology. For the 15th anniversary of the School of Communication, ECNU, the whole set of design is in tribute to not only the discipline, the practice, and the development of communication, but also the human wisdom.
Dimensions & Packaging: There were all kinds of size for the physical application products in this project.
Tags: Branding, Visual Identity, Logo, Logo families, Poster, University Anniversary, Communication
Production Technology: The projects has been mainly made by Adobe's softwares, Photoshop, Illustrator, After Effects etc.
Design Challenge: Actually, one of the biggest challenge in this project was how to choose the stories appropriately from the history. Which stories are much more important in communication history? The design team spent much time to search the material from the books, articles and internet, and consulted with teachers and specialists in mass media study.
Research: The design team consulted and combed a large number of historical materials from the books, articles and internet. They talked with teachers and specialists in mass media study. Then designer of the project selected 100 important stories in the communication history. Behind every story there was a crucial invention or initiative of mankind.
Inspiration: The inspiration of the project was from stories in the history of Communication, from Quipu- Knotted strings for information collection in prehistoric civilization to the first newspaper in the 17th century, and until the www (world wide web). The idea of design was to fuse these stories into visual identity system for the 15th anniversary of the School of Communication, memorizing the contribution of communication discipline and building up the brand image of school.
Project Duration: The project was in Shanghai.
Operation Flow: Main logo, sub-logos, typeface, brand colors and other identity graphic of the project were used into the propaganda of anniversary, like series posters, invitations, pamphlets, flyers on campus and communication images on line. The team of the project also designed background screen and display wall with logo families on activity venue. And post cards, canvas bags and bottled beverage with the sub-logo graphics and stories were given to alumnus and staff as souvenirs.
Team Members: Mengyi Xie