Wu Sian Komerciālā Tējnīca — Gong Cha California and Vinci Solution

Darbs Wu Sian Komerciālā Tējnīca, kura autors ir Gong Cha California and Vinci Solution, ir augsti novērtēts un ļoti prestižās 2022 Dzelzs balva A' Design Award ieguvējs kategorijā Interjera, tirdzniecības un izstāžu dizains.

DzelzsInterjers· 2022

Wu Sian Komerciālā Tējnīca

Autors: Gong Cha California and Vinci Solution

Klients: Gong cha CA Franchise

Dzelzs balva A' Design Award ieguvējs kategorijā Interjers

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Verificēts balvas ieguvējs

Verificēt balvas statusu dizainam #137016

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Krāsas

Dizains

Par Wu Sian Komerciālā Tējnīca

Gong cha dizaina projekts ar precīzo nosaukumu Wu Sian ķīniešu valodā nozīmē neierobežots, un to var redzēt, ņemot vērā tā globālās paplašināšanās ambīcijas. Pirmie iespaidi par tējas namiņa dizainu sniedz ērtu un mūsdienīgu telpu ikvienam no visām dzīves jomām, ko baudīt un baudīt. Dabīgā koka, marmora akmens, metāla akcentu un zīmola krāsu izmantošana tējas namiņa interjerā atspoguļo uzņēmuma pamatvērtības: tēja, kompanjons, māksla, garša un mirklis. Organiskie materiāli, ko izmanto, lai radītu siltumu un veicinātu tējas un apkārtējās vides baudīšanu.

Atzinība

Par Dzelzs balva A' Design Award

Wu Sian Komerciālā Tējnīca ir Dzelzs balvas A' Design Award ieguvējs, prestiža atzinība, ko piešķir labiem dizainiem, kas atbilst profesionālajām un rūpnieciskajām prasībām, kādas sagaidāmas no labi izstrādātiem darbiem. Dzelzs ieguvēji parāda to radītāju lielo prasmi, augsto specializāciju, ekspertu izpratni un radošo spēju. Sagaidāms, ka Wu Sian Komerciālā Tējnīca būs augsti vērtēts, apbrīnots un cienīts darbs, praktisks un inovatīvs. Šis ar Dzelzs balvu apbalvotais dizains integrē nozares labāko praksi un tam ir kompetentas tehniskās īpašības, kas saistītas ar zinātību un talantu. Wu Sian Komerciālā Tējnīca tiek cienīts par rūpību un ir izstrādāts, lai uzlabotu dzīves kvalitāti un palīdzētu padarīt pasauli labāku.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: This project is named "Wu Sian" which means limitless in Chinese characters, which also shows the ambition of Gong cha global expansion to be number one. The design "Wu Sian 2021" is based on Gong cha global standards, which contain Gong cha core values: Tea, Companion, Art, Taste, and Moment meld to form the essence of Gong cha and shape the world's culture of tea.
Izmēri un iepakojums: The project covers a total of 1,197 square footage.
Birkas: Teahouse, Commercial, Santee, Interior, Gong cha, Food and Beverages, Exquisite, Tea
Ražošanas tehnoloģija: The exterior project includes a store signboard, an awning, an ivory lighting panel, a dark gray frame of the windows and the outer wall, and the door, which has the Gong cha wordmark engraved on it. The interior consists of an open space hall, counter, kitchen, sub kitchen, and furniture. The teahouse emphasizes a comfortable first impression and the attractiveness of logo design by using the point colors of Gong cha and natural wood material. Combining the main components of wooden slates, marble stone countertop, and metal accents create a modernized tea house for everyone to appreciate and savor.
Dizaina izaicinājums: Design of localization brand experience for international Franchisee Teahouse - Gong cha. Being a global brand provides tangible and intangible services linking with local emotions to let customers have a new and full range of consumer experiences, which improves its localized operations and gains customer identification. However, there are different cultures, humanities, and consumer preferences for other store regions. Therefore, how to achieve both internationalization and localization is the primary challenge of commercial design.
Pētījums: Among the wide range of food and beverage brands, how to get the recognition of consumers depends on the establishment of brand image, and tea house space is the most direct experience to give consumers the brand image. Besides, the spatial impression is the key to the success of the store operation. Therefore, in this project, Wu Sian - Gong cha Santee explored the relationship between brand elements and spatial building skills. Integrated brand image into the Teahouse space can enhance product value and the appeal of the brand and strengthen the brand image and self-identity.
Iedvesma: Tea is a fountain of inspiration, transforming each day into a leisurely journey of taste. Tea, Companion, Art, Taste, and Moment meld together to form the essence of Gong cha and shape the world's culture of tea. Gong cha ponders how to best brew modest happiness and relaxation in a small cup for your day-to-day life. Gong cha ponders how to provide a space for a sip of laughter with loved ones and share the stories of tea drinking culture easily and enjoyably with many people.
Projekta ilgums: The project started in October 2021 and the completed date is TBD. Located in Santee, California, USA.
Darbības plūsma: An inviting, modern layout with natural wooden color and texture brings a comfortable and sentimental mood. The teahouse uses a Gong cha specific brand signature pattern to emphasize the brand image. The use of warm colors from the counter space indirect lighting gives a harmonizing impression. Gong cha allows the customers to easily choose and understand our products using various visual materials such as the menu board and signage. The efficient working line makes work and service more accessible.
Komandas dalībnieki: Project Manager: Alice Wong
Lead Brand Designer: Min Huei Lu
Account Manager: Justin Kou
Senior Lead Designer: Chris Doan
Senior Interior Designer: Amy Fender
Design Coordinator: James Huy
Engineering: Binh Wong
Attēlu autori: Image #1: Creator Vinci Solution, Gong cha - Wu Sian, 2021.
Image #2: Creator Vinci Solution, Gong cha - Wu Sian, 2021.
Image #3: Creator Vinci Solution, Gong cha - Wu Sian, 2021.
Image #4: Creator Vinci Solution, Gong cha - Wu Sian, 2021.
Image #5: Creator Vinci Solution, Gong cha - Wu Sian, 2021.

Video Credits: Gong cha Global