Can You See the Music Dinamiskā Identitāte by Brand Bar Communications is a highly esteemed winner of the very prestigious 2022 Sudraba balva A' Design Award in Grafikas, ilustrāciju un vizuālās komunikācijas dizains Competition Category.

SudrabaGrafika· 2022

Can You See the Music Dinamiskā Identitāte

by Brand Bar Communications

Client: Franz Liszt Chamber Orchestra

Sudraba balva A' Design Award Winner in Grafika Category

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Verified Award Winner

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Colors

The Design

About Can You See the Music Dinamiskā Identitāte

Franča Lista kamerorķestrim radītais darbs ir mūzikas virzīta dinamiska zīmola identitāte, kuras mērķis ir atdzīvināt orķestra vizuālo izskatu. Tās veidotāji ir izgudrojuši alternatīvu mūzikas valodu, ar kuras palīdzību definēto vadlīniju ietvaros var vizualizēt jebkuru melodiju. Identitāte ļauj katram orķestra dalībniekam izveidot savu personalizēto logotipu, kas saistīts ar viņa iecienītāko repertuāra skaņdarbu. Turklāt, pateicoties individuāli izstrādātai logo dizaina aplikācijai, pat auditorija varētu kļūt par aktīvu identitātes atjaunošanas procesa daļu.

The Recognition

About the Sudraba balva A' Design Award

Can You See the Music Dinamiskā Identitāte ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka Can You See the Music Dinamiskā Identitāte būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. Can You See the Music Dinamiskā Identitāte ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This music-driven dynamic identity aimed to revive the brand of the chamber orchestra. The team invented an alternative musical language, by which any melody can be visualized within the set of guidelines defined. The identity allows for each member of the orchestra to build their own personalized logo. Moreover, due to a custom developed logo design application, even the audience could become an active part of the identity renewal process.
Tags: music-driven, dynamic, flexible, identity
Production Technology: The new brand identity was introduced by a complete redesign of the orchestra’s website and other digital channels, which was then promoted by the “Can you see the music?” outdoor and online campaigns. The communication concept launching the new identity emphasized that from now on music can be heard, felt as well as seen. Tactical PR activities further enhanced awareness for the logo generator app, accessible among others on the website: https://www.lfkz.hu/en/logoapp
Inspiration: The idea was inspired by some favoured piece of music in the orchestra’s repertoire. By bending the five-line sheet music system into a circle, a brand-new musical language and design concept was created. Virtually any piece of music can be notated this way, meaning it can be visualized within the set of guidelines defined by the designers. Making music visible to anyone. Due to the dynamic nature of the identity, each member of the orchestra could create their own personalized logo.
Project Duration: The new identity was published in February, in Hungary.
Team Members: Creators:

Name: László Herbszt

Title: Art Director

Name: Attila Simon

Title: Creative Director

Name: Gyula Halász

Title: co-creative director

Name: Dániel Zelenák

Title: Music Consultant

Name: Bianka Földi

Title: Senior Designer

Name: Boglárka Izsáki

Title: Project Manager

Name: Kata Fodor

Title: Project Manager

Name: Péter Fülöp

Title: Lead Developer - Datalytix Solutions