Coach the Coaches Futbola rokasgrāmata by Natasha Mozz is a highly esteemed winner of the very prestigious 2022 Bronzas balva A' Design Award in Drukas un publicēto mediju dizains Competition Category.
BronzasDruka· 2022
Coach the Coaches Futbola rokasgrāmata
by Natasha Mozz
Client: Adidas
Bronzas balva A' Design Award Winner in Druka Category
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The Design
About Coach the Coaches Futbola rokasgrāmata
"Coach the Coaches" ir rokasgrāmata futbola treniņu programmai, kas paredzēta spēlētājiem vecumā no 10 līdz 14 gadiem. Rokasgrāmata tika izstrādāta futbola treneriem, lai programmu varētu pielietot ikdienas darbā. Ar tekstu piesātināti avotmateriāli tika pārveidoti skaidrās instrukcijās, kas galvenokārt balstītas uz infografikām. Izteikta krāsu palete palīdz orientēties starp sadaļām, un plāksnītes garums katras lapas malā norāda apakškategoriju. Futbola laukuma režģis un tehniskās instrukcijas veido vizuālā stila pamatu.
The Recognition
About the Bronzas balva A' Design Award
Coach the Coaches Futbola rokasgrāmata ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Coach the Coaches Futbola rokasgrāmata būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Coach the Coaches Futbola rokasgrāmata lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The guidebook for the training program developed for 10-14 years old footballers. It was created for football trainers so they could implement the training program in their everyday work. The main goal was to transform initial raw text-heavy materials into clear instructions and make navigation through different parts of the book as easy as possible. The solution was to use infographics instead of text and create visual focus on the book structure.
- Inspiration
- The complex structure of the book defined its design. The content was organized into similar blocks of information differ by data and composed on pages like a lego game. Every visual tool was used to help work with the book during the training session: the bold color palette helps to navigate through the sections, the length of the plate on the side of each page indicates the subcategory, etc. The football field grid along with technical instructions serves as underlying base for visual style.
- Project Duration
- The project started in January 2016 and the result was presented at the press conference dedicated to the launch of the "Coach the Coaches" program inOctober 2016
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