Plasma Sf Burtveidolu Dizains by Paul Robb

Plasma Sf Burtveidolu Dizains by Paul Robb is a highly esteemed winner of the very prestigious 2022 Bronzas balva A' Design Award in Grafikas, ilustrāciju un vizuālās komunikācijas dizains Competition Category.

BronzasGrafika· 2022

Plasma Sf Burtveidolu Dizains

by Paul Robb

Client: S6 Foundry

Bronzas balva A' Design Award Winner in Grafika Category

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Colors

The Design

About Plasma Sf Burtveidolu Dizains

Plasma ir stilistisks modulārs fonts, kas izstrādāts, lai grafiskiem projektiem piešķirtu svaigumu. Fonts ietver daudzveidīgus un daudzpusīgus plašas rakstzīmju kopas stilus ar vairāk nekā 80alternatīviem glifiem, kas ļauj sajaukt glifus, padarot burtveidolu par unikālu personību. Fonts ir lieliski piemērots zīmola saziņai, nodrošinot skaidru vizuālo līdzsvaru. Paraugu grāmata tika izstrādāta kā īss periods pirmajiem 20 dizaineriem, kas iegādājās fontu.

The Recognition

About the Bronzas balva A' Design Award

Plasma Sf Burtveidolu Dizains ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Plasma Sf Burtveidolu Dizains būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Plasma Sf Burtveidolu Dizains lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Plasma is a stylistic modular font developed to give freshness to graphic projects. The font includes diverse and versatile styles of an extensive character set with over 80 alternative glyphs allowing glyph mixing, griving the typeface a unique personality. The font is perfect for branding communications giving a distinct visual balance. The Specimen book was developed as a short run for the first 20 designers to buy the font.
Dimensions & Packaging: 256 pages full colour, hard-backed book
Tags: Font design, Branding, Identity, Type design
Design Challenge: The main challenge was to interpret the 3 simple forms and to develop them into a dynamic contempory font
Research: Research photography and onsite sketching
Inspiration: The idea behind the font was the brutalist architecture around the Southbank in London. Using the idea of the form found of negative circles constructed within the building, and the strong blocks and dramatic triangles of light. The font is an ever ending construction project with infinite combinations both in upper and lowercase glyphs
Project Duration: July- September 2021
Patents: Paul Henry Robb
Team Members: Paul Henry Robb
Moira Bartoloni
Image Credits: Paul Henry Robb