Avant Modern Cuisine Zīmola identitāte — Jiawei Wu

Darbs Avant Modern Cuisine Zīmola identitāte, kura autors ir Jiawei Wu, ir augsti novērtēts un ļoti prestižās 2022 Bronzas balva A' Design Award ieguvējs kategorijā Grafikas, ilustrāciju un vizuālās komunikācijas dizains.

BronzasGrafika· 2022

Avant Modern Cuisine Zīmola identitāte

Autors: Jiawei Wu

Klients: Jiawei Wu Design

Bronzas balva A' Design Award ieguvējs kategorijā Grafika

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Par Avant Modern Cuisine Zīmola identitāte

Avant ir augstākās klases restorāns Ķīnā. Zīmola koncepcija balstās uz īpašnieku ārzemju pieredzi, piedāvājot klientiem unikālas atmiņas par ceļojumu. Tas sākas ar ēdienkarti, kas veidota pases formā. Pēc katras maltītes klienti saņem personalizētu biļeti, kas izveidota atbilstoši konkrētai inspirācijai aiz katra ēdiena un atmiņām no dažādām pilsētām. Šī ēdināšanas pieredze kļuva īpaši populāra, kad ceļošana tika apturēta Covid-19 pandēmijas dēļ.

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Par Bronzas balva A' Design Award

Avant Modern Cuisine Zīmola identitāte ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Avant Modern Cuisine Zīmola identitāte būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Avant Modern Cuisine Zīmola identitāte lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

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Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: The branding concept utilizes the owners' overseas experience to offer diners unique memories that they have gone on a journey, starting with the menu which is designed to resemble a passport. After the meal, customers are given a customized ticket that was designed based on the inspiration behind the dish and a memory from the city. The branding project for Avant gained the love of customers during the COVID-19 pandemic when traveling was halted.
Izmēri un iepakojums: The product's design used a vector graphics editor. As a vector graphic, it can be scaled up and down without any loss to the quality of the image. The branding items’ final design were submitted in both RGB and CMYK color variants for printing and social media marketing.
Birkas: Brand Identity, Logo, Visual Identity, Art Direction, Food, Restaurant, Fine-dining,
Ražošanas tehnoloģija: All the graphics were made in Adobe Illustrator to remain the vector quality. Final designs were delivered in RGB, CMYK, and Pantone colors in order to keep the brand color appearance consistent throughout all media.
Dizaina izaicinājums: A market oversaturated with restaurants were the main challenges for Avant. The design needs to bring an innovative experience of novel cuisine that has to express storytelling, innovation, and connection to end customers and create an emotional bonding.
Pētījums: The objective starts from brand experience, brand personality and character definition, target audience. Avant is an elegant, modern and creative friend. Thorough research of the avant history and cuisine made process is conducted before concept development. Compared to other graphic design projects, I conducted way more user interviews and workshops on Avant Branding Design due to its genuine quality of heavy user/customer interaction.
Iedvesma: The owners of the Avant are two young Chinese chefs who had the global experience of studying and living in different countries. The restaurant combines techniques from various regions of the world with local ingredients and traditional Chinese cuisine. From the moment they step into Avant to their departure, customers are immersed in a delightful journey through the modern and elegant branding identity modeled after the owners' journeys.
Projekta ilgums: The project started in July 2020 in China and finished in March 2021.
Darbības plūsma: Avant restaurant is a fine-dining restaurant located in Shenzhen, China and has become famous locally and throughout the country. It offers a creative and seasonal menu for people. Different layout templates and content banners were also created by combining the seasonal ingredients of the customer's destination. Upon the completion of the meal, customers are given a customized ticket that was designed based on the inspirations behind the dishes and memories from the city.
Komandas dalībnieki: Jiawei Wu
Attēlu autori: Jiawei Wu_Designer
Guanzhong Qiu_Photographer