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WineStax Sakraujams vīna statīvs — BrandBase

Darbs WineStax Sakraujams vīna statīvs, kura autors ir BrandBase, ir augsti novērtēts un ļoti prestižās 2022 Sudraba balva A' Design Award ieguvējs kategorijā Cepamtrauku, galda piederumu, dzeramtrauku un virtuves trauku dizains.


SudrabaVirtuves piederumi· 2022

WineStax Sakraujams vīna statīvs

Autors: BrandBase

Klients: BrandBase B.V.

Sudraba balva A' Design Award ieguvējs kategorijā Virtuves piederumi

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Krāsas

Dizains

Par WineStax Sakraujams vīna statīvs

WineStax ir sakraujams vīna statīvs, kas paredzēts lietošanai mājās. Katra vienība ir neatkarīga un ietilpina līdz trim pudelēm. Vienības tiek savienotas ar metāla skavām, tāpēc savienojumi paliek neuzkrītoši, un sistēmu var paplašināt līdz desmit vienībām. Viena vienība sastāv no diviem trīskāršiem sešstūra elementiem un savienojošā stieņa ar vītņotiem galiem, kas tiek saskrūvēti kopā ar rokām. Sešstūra formas piešķir statīvam vieglu un izsmalcinātu izskatu. Paplašināmā sistēma ļauj vīna statīvu pielāgot dažādām telpām un kolekciju izmēriem.

Atzinība

Par Sudraba balva A' Design Award

WineStax Sakraujams vīna statīvs ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka WineStax Sakraujams vīna statīvs būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. WineStax Sakraujams vīna statīvs ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības
WineStax is a wine rack which adapts to the user's needs and space. One unit carries up to three bottles and can be easily expanded up to ten units. Thanks to this expansible system every user has the freedom to tailor the wine rack to their interior while the product gives a subtle highlight to the wine collection. The racks connect with metal clips therefore the joints are unnoticeable. The hexagonal shapes give an ethereal and sophisticated appearance to the product.
Izmēri un iepakojums
Packaging size: 20,5 x 20,5 x 2,5 cm
Packaging weight: 334 g
Product size:19,5 x 19,5 x 16 cm
Product weight: 264 g
Birkas
Winestax, stackable, wine rack, home decor, kitchen accessory,
Ražošanas tehnoloģija
The product has 4 main parts: 2 pieces of triple-hexagonal elements, a connecting pole with screw thread on both ends and additional metal clips which ensure the connection between the units.
Dizaina izaicinājums
The aim was to create a compact but expandable wine rack system while keeping the material usage and the productional costs low. During the research phase the goals have been expanded by including high aesthetic values and reduced packaging size. The purpose of these goals is to develop an affordable designer item and taking care of the sustainable aspects of the product.
Pētījums
During explanatory and trend research the focus point was to bring alive our vision: creating a highly engaged, innovative home accessory which answers to a specific demand and its positioning in a hidden market gap. Our analysis focused on identifying everyday needs in our environment that haven't been fulfilled yet, and this process led us to the idea of a collectible and extendible wine rack.
Iedvesma
The initiative of this project was to develop an innovative product for retail promotions to achieve driving repeat purchase behavior by making it highly collectible. This core idea has manifested in a useful home accessory, called WineStax. Each product is an independent unit with three bottle racks, but the units can be easily connected to each other. Therefore the system allows the user to expand his WineStax almost endlessly and this stackable wine rack can easily fit into any household.
Projekta ilgums
The project started in 2020 and the final product has been launched on the dutch market in September 2021.
Darbības plūsma
The product packaging contains a pole with threaded ends, two triple-hexagonal elements and the unit connecting clips. In the centre point of the hexagonal shapes there's a threaded hole. Simply screw the hexagonal elements to the end of the poles by hand and lay the bottles in the hexagonal shapes. Assemble another unit, place it next to the first one, align the hexagonal sides and pinch them together with the clips. The rack can be extended in length and height by further units.
Patenti
Copyrights: BrandBase, Mr. G.P. Alberts, 2021
Komandas dalībnieki
Director: Paul Alberts
Chief Operations Director: Inge Overtoom
Commercial Director: James Rankin
Creative director: Jesse Post
Strategy director: Klaas Engelsma
Digital Director: Wouter Hogeland
Innovation producer: Michiel Haverlag
Designer: Jeroen Coert
Designer: Rebeka Pakozdi
Traffic manager: Wim de Roos
Operations manager: Mark Edwards
Account manager: Miles Rankin
Administrator: Stephan Kraak
Project manager: Anne Gombert
Project manager: Renske Dilven

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