Darbs BTY Brand Identity Logotips un pielietojumi, kura autors ir Etude Digital, ir augsti novērtēts un ļoti prestižās 2022 Bronzas balva A' Design Award ieguvējs kategorijā Grafikas, ilustrāciju un vizuālās komunikācijas dizains.

BronzasGrafika· 2022

BTY Brand Identity Logotips un pielietojumi

Autors: Etude Digital

Klients: BTY Group

Bronzas balva A' Design Award ieguvējs kategorijā Grafika

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Dizains

Par BTY Brand Identity Logotips un pielietojumi

BTY zīmola identitāte ir logotips un pielietojumu programma, kas izveidota BTY Group. Logotipa zīme ir analītiska un matemātiska interpretācija brīdim, kad tiek izvērsta genakera bura. Dizains atsaucas arī uz pārmaiņām, ko genakera bura ienesa buru laivu sacīkstēs. Zīme atspoguļo nākotni, kurā cilvēki vada tehnoloģijas. Vairāk nekā 300 zīmuļa skiču pirms pilnveidošanas digitālajā medijā ļāva sasniegt vēlamo ģeometriju. Melnā krāsa ir galvenā krāsa, ko papildina spilgtas krāsas. Melnbaltā forma nodrošina vieglu reproducēšanu uz daudziem materiāliem.

Atzinība

Par Bronzas balva A' Design Award

BTY Brand Identity Logotips un pielietojumi ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka BTY Brand Identity Logotips un pielietojumi būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. BTY Brand Identity Logotips un pielietojumi lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: BTY’s new logomark is an analytical & mathematical interpretation of the moment a Gennaker Sail gets deployed. It is also inspired by the disruption that a Gennaker sail brought to the sailboat racing world.

This logomark represents the excitement of a
more purposeful future, a future of people leading technology, not the other way around.
Izmēri un iepakojums: A brand identity built using black as the main colour, supported by bright, vivid colours that stand out in an industry full of muted colours
Birkas: logo, brand identity, logomark, symbol, graphics, layout
Ražošanas tehnoloģija: Over 300 sketches done in pencil first. Further refinement in electronic media until desired geometry was achieved.
Dizaina izaicinājums: We had a clear vision that we needed the brand identity to represent that perfect marriage between technology and the people leading it. We knew the sail racing world was the greatest source of inspiration as radical changes have taken place in sail design.
Pētījums: In growing cities worldwide, BTY’s award-winning independent professional services push the built environment forward through viable projects that provide the foundation for thriving and sustainable communities by focusing on:

The Future. With the exponential revolution that computing power and artificial intelligence are bringing to our lives, we need to ensure that all decisions shaping the communities of the future are rooted in:

Real Intelligence. BTY takes a stand against artificial intelligence by understanding that it is a tool and not the end game. The critical decisions shaping humanity’s future will have to come from:

Human Capital. BTY believes in people that act locally yet think globally. People that are hungry to make the world a better place and have the drive and intelligence to do so. BTY believes that its role in shaping the communities of the future is to serve as a:

Catalyst. BTY understands its purpose to be an agent of progress and innovation by providing real intelligence to transform the built environment for people, the planet, and collective prosperity.
Iedvesma: BTY’s new logomark is an analytical & mathematical interpretation of the moment a Gennaker Sail gets deployed. It is also inspired by the disruption that a Gennaker sail brought to the sailboat racing world.
This logomark represents the excitement of a
more purposeful future, a future of people leading technology, not the other way around.
Projekta ilgums: On going project. New brand identity launched in January. A few different brand touchpoint are still under development.
For example, the revised website is not complete yet. This brand identity is being rolled out across four continents.
Darbības plūsma: By being designed in black and white the logo can be implemented in a different set of substrates and colours that are appropriate not just to all cultures, but it also becomes easy to reproduce everywhere regardless of any technical restrictions by printers in each location.
Komandas dalībnieki: Gonzalo Alatorre, Creative Director
Yvone Hsu, Designer
Ben Regan, Designer
Katie Date, Designer