Abstract Illustrations Abstract Illustrations Zīmola Dizaina Komplekts by Nargiza Usmanova

Abstract Illustrations Abstract Illustrations Zīmola Dizaina Komplekts by Nargiza Usmanova is a highly esteemed winner of the very prestigious 2022 Dzelzs balva A' Design Award in Grafikas, ilustrāciju un vizuālās komunikācijas dizains Competition Category.

DzelzsGrafika· 2022

Abstract Illustrations Abstract Illustrations Zīmola Dizaina Komplekts

by Nargiza Usmanova

Client: TELS Group

Dzelzs balva A' Design Award Winner in Grafika Category

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Colors

The Design

About Abstract Illustrations Abstract Illustrations Zīmola Dizaina Komplekts

Iedvesma radīt unikālas ilustrācijas ikgadējam zīmola komplektam bija ilgstoša unikāla abstrakta stila meklējumi. Mēs izveidojām 10 dažādas formālas kompozīcijas ar dinamiskām impulsīvām līnijām kontrasta paletēs. Galvenā atšķirība projektā ir zīmola konceptuālu ilustrāciju izveide visiem reklāmas produktiem. Visas ilustrācijas ir zīmētas ar roku guašas tehnikā. Koloristiskas formālas kompozīcijas minimālisma lineārā stilā palīdz produktiem izcelties no vairākiem citiem konkurētspējīgiem piemēriem.

The Recognition

About the Dzelzs balva A' Design Award

Abstract Illustrations Abstract Illustrations Zīmola Dizaina Komplekts ir Dzelzs balvas A' Design Award ieguvējs, prestiža atzinība, ko piešķir labiem dizainiem, kas atbilst profesionālajām un rūpnieciskajām prasībām, kādas sagaidāmas no labi izstrādātiem darbiem. Dzelzs ieguvēji parāda to radītāju lielo prasmi, augsto specializāciju, ekspertu izpratni un radošo spēju. Sagaidāms, ka Abstract Illustrations Abstract Illustrations Zīmola Dizaina Komplekts būs augsti vērtēts, apbrīnots un cienīts darbs, praktisks un inovatīvs. Šis ar Dzelzs balvu apbalvotais dizains integrē nozares labāko praksi un tam ir kompetentas tehniskās īpašības, kas saistītas ar zinātību un talantu. Abstract Illustrations Abstract Illustrations Zīmola Dizaina Komplekts tiek cienīts par rūpību un ir izstrādāts, lai uzlabotu dzīves kvalitāti un palīdzētu padarīt pasauli labāku.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The main difference in the project is the creation of branded abstract illustrations for all promo products. All illustrations are hand-drawn in the gouache technique. Coloristic formal compositions in a minimalist linear style help products stand out from a number of other competitive examples.
Dimensions & Packaging: The wall calendar, databook, personal organizer, greeting card, paper and fabric bags, brochures, folder, notes, pen kit.
Tags: Illustration, Promo, Calendar, Stationery, Greeting card, Bag, Folder, Notes, Company style
Production Technology: In 2020, the transportation company TELS continued to develop its success, which is confirmed by a constant increase in the volume of services and the business expansion from the company’s own funds. The company also pays much attention to issues that are not directly related to business. These company’s activities and initiatives are highly evaluated by reputable organizations and found their reflection in a new set of promo products based on the abstract illustration made by Nargiza Usmanova. Such basic human values as Mind, Energy, Creativity, Feelings, Time, and Path, are visualized and featured on calendars, datebooks, notebooks, folders, bags, leaflets, and other promotional materials of the company.
Design Challenge: The hardest part of the project was challenging to rich the unique style of abstract illustrations for the annual company kit. 10 formal compositions personifying all 10 virtues and principles of the company.
Research: The analysis of marketing communications and products was carried out among the main competitors of the company. The transport business is quite dynamic and in order to break the usual standards, we decided to create individual images that would meet the aspirations of the company. All visual solutions had to cover all the necessary needs of the company in marketing and communications, starting from print and promo, website and office interior design.
Inspiration: The inspiration to create individual illustrations for the annual branded kit was the long-term search for a unique abstract style. Were created 10 different formal compositions with smooth lines in contract palettes.
Project Duration: The branding kit was created in 2019 for all needs in the 2020 year.
Operation Flow: All promotional materials are used in the 11 corporate offices of the Tels Group in Europe.
Team Members: Illustrator and Graphic Designer - Nargiza Usmanova
Image Credits: Illustrator and Graphic Designer - Nargiza Usmanova