Drive2Extremes Multivision Fotogrāfijas mākslas darbs by Florian W. Mueller

Drive2Extremes Multivision Fotogrāfijas mākslas darbs by Florian W. Mueller is a highly esteemed winner of the very prestigious 2022 Sudraba balva A' Design Award in Fotogrāfijas un fotomanipulācijas dizains Competition Category.

SudrabaFotogrāfija· 2022

Drive2Extremes Multivision Fotogrāfijas mākslas darbs

by Florian W. Mueller

Client: Porsche Middle East and Africa FZE

Sudraba balva A' Design Award Winner in Fotogrāfija Category

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Colors

The Design

About Drive2Extremes Multivision Fotogrāfijas mākslas darbs

Drive2Extremes Multivision ir fotogrāfisku mākslas darbu sērija, kas vienā attēlā apvieno divus ekstrēmus ainavu veidus. Porsche Taycan Cross Turismo vispirms tika nofotografēts uz aizsalušas purva zemes Lapzemē, uz ziemeļiem no Ziemeļu polārā loka. Divas nedēļas vēlāk automašīna tika novietota tādā pašā pozīcijā attiecībā pret kameru un pie līdzīga saules stāvokļa Arābijas tuksnesī Apvienotajos Arābu Emirātos. Pēc tam abi skati tika apvienoti, izmantojot daudzkārtējas ekspozīcijas tehnikas. Mērķis bija apvienot polāro un tuksneša ainavu vienā attēlā. Mākslas darbi tika izgatavoti vairākos izmēros.

The Recognition

About the Sudraba balva A' Design Award

Drive2Extremes Multivision Fotogrāfijas mākslas darbs ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka Drive2Extremes Multivision Fotogrāfijas mākslas darbs būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. Drive2Extremes Multivision Fotogrāfijas mākslas darbs ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: I had the wonderful opportunity to bring together the two extremes of the Northern Polar Region in Levi, Finland and the Arabian Desert in Liwa, United Arab Emirates with the Porsche Taycan Cross Turismo. These are some of the results.

I first photographed the Taycan in the polar region, then placed it exactly the same, same perspective, camera angle, etc. in the desert and applied my multivision mojo.
Dimensions & Packaging: Several produced artworks in different sizes.
Tags: photography, artwork, multiple exposure, desert, finland, snow, porsche, taycan,
Production Technology: I first placed and photographed the Porsche on a frozen bog in Lapland, north of the Arctic Circle, and two weeks later in the same position relative to the camera and at a similar position of the sun in the Arabian desert. These two images were then fluidly built together.
Design Challenge: The challenge was to position the car in the exact same angle, height, etc. And in the desert you have to work quite fast, due to the very fast sunset and sundown.
Research: The research was mainly about the weather and the times of sunset and sunrise. Also in resaerching the area and locations and how to protect the cameras from sand, dust and snow and how we could work at -30 degrees Celsius and +45 degrees Celsius with our equipment...
Inspiration: I worked before for Porsche as a commercial photographer. As an artist I often work with multiple exposure photography. Porsche Middel East produced a highly acclaimed film Drive2Extrems, bringing the two locations desert and polar region together. I worked before with the executive people from Porsche in Shanghai and produced there multiple exposure Artworks for the Photofairs Shanghai. In the new project I wanted to combine the two regions in one picture.
Project Duration: It took 2 weeks of photo-production in Finland and the UAE desert and 2 weeks of post-production.
Operation Flow: I knew the places and locations but I had to decide on location on which time I wanted to shoot, due to sunset or sunrise. In Finland it was quite easy, sunset and sunrise take about 2 hours and more. In the desert in the UAE it was more difficult: sunrise and sunset are done in less than 30 minutes...
Patents: Copyrights belong to Florian W. Mueller, 2022.
Team Members: Sandy Mcintosh
Rita el Hachem
Guild Finland.
Image Credits: All images:
Client: Porsche Middle East & Africa FZE
Agency: KeKo Dubai
Creative Director: Sandy Mcintosh
Production: Stoked Films, Rita el Hachem & Directors Guild Finland, Juha-Matti Nieminen
Assistant: Christian Bacher
Driver: Jukka Honkavuori