GAAHK Inauguration Ceremony Galvenā vizuālā identitāte — Alex King

Darbs GAAHK Inauguration Ceremony Galvenā vizuālā identitāte, kura autors ir Alex King, ir augsti novērtēts un ļoti prestižās 2022 Bronzas balva A' Design Award ieguvējs kategorijā Grafikas, ilustrāciju un vizuālās komunikācijas dizains.

BronzasGrafika· 2022

GAAHK Inauguration Ceremony Galvenā vizuālā identitāte

Autors: Alex King

Klients: Alex King

Bronzas balva A' Design Award ieguvējs kategorijā Grafika

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Dizains

Par GAAHK Inauguration Ceremony Galvenā vizuālā identitāte

GAAHK inaugurācijas ceremonija ir galvenā vizuālā dizaina koncepcija, izveidota Honkongas Grafiskās mākslas asociācijas divdesmitajai inaugurācijas ceremonijai. Vizuālais risinājums balstīts uz digitālu tintes sajaukšanas procesu, kas atkārtots vairāk nekā simts reižu, lai panāktu līdzsvarotu pozitīvās un negatīvās telpas kompozīciju. Attēls atsaucas uz amatnieku, kas sajauc spilgtas krāsas iespieddarbam. Dizains ir pielāgots digitālam fonam, izkārtnei, brošūrai, uzaicinājuma kartītei, suvenīram un maskai. Brošūras vākam izmantots punktveida UV lakojums ar sudraba un zelta folijas elementiem, tāpēc virsmu var sataustīt ar roku.

Atzinība

Par Bronzas balva A' Design Award

GAAHK Inauguration Ceremony Galvenā vizuālā identitāte ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka GAAHK Inauguration Ceremony Galvenā vizuālā identitāte būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. GAAHK Inauguration Ceremony Galvenā vizuālā identitāte lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: Through capturing the magical moment of an artisan who is mixing various vivid colors to create masterpiece of print works, design signifies the Art of Fusing between professional designers and experienced print makers - co-creating a new form of object of desire. We never know the end result and that is why we keep trying. The key visuals design of the 20th Inauguration Ceremony of Graphic Arts Association of Hong Kong is based on the manipulation of mixing ink digitally over hundred times. We see beautiful one not simply by our eyes, but with our hearts.
Izmēri un iepakojums: Brochure 210 x 285 mm, back drop 3000 x 5000 mm, mask (standard size), invitation card: A6, with a super large digital screen for The 20th Inauguration Ceremony of Graphic Arts Association of Hong Kong
Birkas: key visual, print production, visual art, digital design, graphic art
Ražošanas tehnoloģija: The brochure was printed by MGI Digital Technology (Konica Minolta) in order to offer special effects (including spot UV coating, thick layers of silver and gold foils) on brochure cover so that people could even feel its deep reflection, embossing and golden effect with hands. The advantage of digital printing is that the quantity could even be a little and thus the cover design could be in a series of color variant.
Dizaina izaicinājums: Designer has been tested out more than hundred times in order to capture the magical and poetic moment where the digital ink could form in harmonious state of art - offering the best composition in terms of positive and negative spaces that could be easily adapted in many areas including mask and sizable backdrop and digital ads. Designer could not imagine the perfect composition until it came to appear on the screen after a long period of trial.
Pētījums: Designer tried to challenge the common mind set that design should be well-planned and carefully considered in all matters - seems that there should be a formula to do design. In fact, the most exciting thing is that design should be highly original, expect the unexpected, unique and moved.
Iedvesma: This project is an invitation project that covers a wide range of adaptation, including digital backdrop, sign board, brochure, invitation card, souvenir and mask.Through capturing the magical moment of an artisan who is mixing various vivid colors to create masterpiece of print works. The present design signifies the Art of Fusing between visual designers and experienced print makers - co-creating a new form of object of desire using colors and foils (digital prints). We never know the end result and that is why we keep trying each time.
Projekta ilgums: The project duration lasts for three months. This is a commercial project in Hong Kong.
Darbības plūsma: Starting the design by trial and error, mixing physical ink and then imitating through digital medium. Designer did not know which methods of design could reach its optimum composition and design until it came to reality. A lot of trials are not successful due to messy presentation and unpleasant look and feel.
Komandas dalībnieki: Designer: Alex King
Attēlu autori: Illustrator Alex King