Primary Residence Zīmola identitāte by Tianzhen Huang

Primary Residence Zīmola identitāte by Tianzhen Huang is a highly esteemed winner of the very prestigious 2022 Dzelzs balva A' Design Award in Grafikas, ilustrāciju un vizuālās komunikācijas dizains Competition Category.

DzelzsGrafika· 2022

Primary Residence Zīmola identitāte

by Tianzhen Huang

Client: Evleen

Dzelzs balva A' Design Award Winner in Grafika Category

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Verified Award Winner

Verify Award Status for #140254

View at A' Design Award Press Release Award Badge

Colors

The Design

About Primary Residence Zīmola identitāte

Primary Residence ir vizuālās identitātes sistēma daudznozaru zīmolam. Projekts iesākās kā tipogrāfijas izpēte, kas saista Bauhaus kustības stilu ar abstraktām arhitektūras formām. Logotips ir balstīts uz ķīniešu rakstzīmi Ju, kas nozīmē dzīvojamo telpu, un tajā ietvertas trīs svītras pamatkrāsās – sarkanā, dzeltenā un zilā. Nosaukums Primary Residence norāda gan uz šīm krāsām, gan uz mājas nozīmi izolācijas laikmetā. Identitāte ir izmantota brošūrā, vizītkartē un rakstāmpiederumu komplektā, kas apdrukāts uz tekstūrēta papīra.

The Recognition

About the Dzelzs balva A' Design Award

Primary Residence Zīmola identitāte ir Dzelzs balvas A' Design Award ieguvējs, prestiža atzinība, ko piešķir labiem dizainiem, kas atbilst profesionālajām un rūpnieciskajām prasībām, kādas sagaidāmas no labi izstrādātiem darbiem. Dzelzs ieguvēji parāda to radītāju lielo prasmi, augsto specializāciju, ekspertu izpratni un radošo spēju. Sagaidāms, ka Primary Residence Zīmola identitāte būs augsti vērtēts, apbrīnots un cienīts darbs, praktisks un inovatīvs. Šis ar Dzelzs balvu apbalvotais dizains integrē nozares labāko praksi un tam ir kompetentas tehniskās īpašības, kas saistītas ar zinātību un talantu. Primary Residence Zīmola identitāte tiek cienīts par rūpību un ir izstrādāts, lai uzlabotu dzīves kvalitāti un palīdzētu padarīt pasauli labāku.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: An identity system for a multidisciplinary brand that explores the relationship between the human condition and the meaning of home in an age of isolation. The project originally started as a typography exploration that connects the style of the Bauhaus Movement with abstract architectural forms. The classic red, blue and yellow primary color scheme of Bauhaus inspired us to name the project "Primary Residence", a double entendre alluding to the style of this project and the messages behind it.
Dimensions & Packaging: Main:1080px*1080px, the ration is 1:1
Tags: Brand Identity, Visual Communication, Logo design, VI design, Bauhaus
Production Technology: Will print on the textured paper that gives the prints the touch feeling.
Design Challenge: How to combine the elements and concepts from the Primary Residence type design with this brand logo. It takes a long time to make the exploration of transferring the design strategy from the Primary Residence type design to the logo. And also make an artful translation from Chinese characters.
Research: The research goal was to find a design solution for visualizing the embodies the architectural theme of this project. And develop the thinking of how to merge the concept from the original Primary Residence type design and logo design. To support an active print were developed including the brochure design, business card, and a custom stationery kit.
Inspiration: The idea of the logo comes from the Chinese character Ju, which stands for living space. The red, yellow, and blue primary colors are well integrated into different stories of the character, which embodies the architectural theme of this project.

The Chinese brand name of this project is Yuan Se Ju, which is an artful translation of Primary Residence, with the translated word primary also meaning primary colors in Chinese. Took the 3 primary color stripes from the Chinese character.
Project Duration: Started logo design in July 2021, finished in Feb 2022
Operation Flow: A visual design identity that takes the viewer to know this brand and the messages behind it.
Image Credits: Evleen Huang