Half Production Zīmola Identitāte by Chin Hock Cong

Half Production Zīmola Identitāte by Chin Hock Cong is a highly esteemed winner of the very prestigious 2022 Bronzas balva A' Design Award in Grafikas, ilustrāciju un vizuālās komunikācijas dizains Competition Category.

BronzasGrafika· 2022

Half Production Zīmola Identitāte

by Chin Hock Cong

Client: Creator Design Studio

Bronzas balva A' Design Award Winner in Grafika Category

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Verified Award Winner

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Colors

The Design

About Half Production Zīmola Identitāte

Half Production ir fotogrāfijas un video studija. Līdzsvars starp apgaismojumu un ēnu ir tas, ko viņi vienmēr meklē. Tikmēr tas sakrīt arī ar viņu dzīves filozofiju. Satvert līdzsvaru starp pusi un pilnu ir gluži kā būt pazemīgam un saglabāt mācīšanos, līdzsvaru starp funkciju un radošumu. Logotipu iedvesmojusi ūdens liešana. Kad glāze ir pilna, nav vietas uzlabojumiem. Šķiet, ka mēs tiecamies pēc ūdens ieliešanas. Esiet pazemīgs un turpiniet mācīties.

The Recognition

About the Bronzas balva A' Design Award

Half Production Zīmola Identitāte ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Half Production Zīmola Identitāte būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Half Production Zīmola Identitāte lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: When the glass is full, there’s no space for improvement. The action of pouring the water seems to be something we’re chasing for.

Be humble and keep learning. Grasping the balance in between half and full. Just like we’re deliberating over the commercial/client’s need.
The whole visual identity revolves around the oval icon, shaped by the water form.
Tags: Branding, Graphic Design, Visual Identity
Production Technology: Visual Identity Design.
Design Challenge: The most challenging part which is also the fun part of the project is that you have to mingle with clients. So that I can get the inspiration I want to hear through comfortable conversations
Research: Everything was developed with a design project methodology that involved research on the client's thoughts and beliefs.
Inspiration: Half Production is a photography and videography studio.
The balance between lighting and shadow is something they always seek for. Meanwhile, this also coincides with their philosophy of life. Grasping the balance between half and full is just like being humble and keeping learning, the balance between function and creativity.

The logo is inspired by the action of pouring the water.
Project Duration: The project started in Dec 2021 and finished in Jan 2022 in Malaysia, Johor.
Operation Flow: Throughout the conversation with Half Production team members. I combine their beliefs and thoughts about their philosophy of life. And this has naturally become their visual identity.
Patents: Copyrights belong to Creator Design Studio, 2021-2022.
Team Members: Chin Hock Cong
Image Credits: Image #3:Photographer: Tai Shi Hong, Photo 2021
Image #4:Photographer: Tai Shi Hong, Photo 2021