Joy of Playing Zīmola identitāte by Squared

Joy of Playing Zīmola identitāte by Squared is a highly esteemed winner of the very prestigious 2022 Bronzas balva A' Design Award in Grafikas, ilustrāciju un vizuālās komunikācijas dizains Competition Category.

BronzasGrafika· 2022

Joy of Playing Zīmola identitāte

by Squared

Client: Balin

Bronzas balva A' Design Award Winner in Grafika Category

15,515

Verified Award Winner

Verify Award Status for #140424

Atklāt tagad View at A' Design Award Press Release Award Badge

Colors

The Design

About Joy of Playing Zīmola identitāte

Spēles Prieks ir zīmola identitāte, kas izveidota Balin — uzņēmumam, kas ražo rotaļlietas bērniem. Identitāte ietver logotipu, zīmola elementus, iepakojumu, kā arī rotaļlietu un tēlu krāsas un formas. Vizuālā valoda ir minimalistiska, ar vienkāršām formām, samazinātu krāsu paleti un akvareļa ilustrācijām. Katram rotaļlietas tēlam ir vārds un stāsts, kas palīdz bērniem izveidot emocionālu saikni. Izvēlētie materiāli ietver koku, saplāksni, papīru, bioloģisko kokvilnu, kā arī uz ūdens un augu bāzes veidotas krāsas.

The Recognition

About the Bronzas balva A' Design Award

Joy of Playing Zīmola identitāte ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Joy of Playing Zīmola identitāte būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Joy of Playing Zīmola identitāte lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Balin is a brand offering beautifully crafted toys that educate, inspire and delight.

We developed all aspects of their communication: from the design of their logo and branding assets to the colors and shapes of their toys and characters... and then we brought them to life in a series of charming illustrations. Each character has a name and story behind, helping to build an emotional connection with children.
Tags: branding, brandidentity, visualcommunication, graphicdesign, kids, empathy, emotionalconnection, illustration, craft, design
Production Technology: All materials, as well as for the toys production, as well as for the branding and packaging used are selected from the highest quality sustainable, harmless and recyclable. Wood, plywood, harmless water and plant based paints, paper, organic cotton.
Design Challenge: The hardest to achieve was the balance between minimalism, plain shapes, a reduced color scheme and at the same time giving a positive, child appealing look and cuteness of the products and identity.
Research: The research we performed was not that much design based, but we explored some topics that are related to the brand purpose: Active Play and its physical, cognitive and emotional benefits on children; Social Awareness and how to foster knowledge about environmental issues through play experience, Emotional Intelligence and the importance of social and emotional skills that children of today lack.
Inspiration: Balin is a brand with purpose.

Their aim is to promote healthy active play, develop social and emotional skills and foster knowledge about the environment through fun and engaging play experience.

They needed an identity, look and feel coherent with their brand purpose, values and beliefs. That is why we developed an authentic, positive and fun visual language based on minimalistic aesthetics and topped with heartmelting aquarelle illustrations.
Project Duration: The process of creating the whole visual style of product and visual communication was long and exhaustive, starting from mid 2020 and finished somewhere late 2021.
Operation Flow: All toy characters have a name and story behind, helping to build an emotional connection with children. They are further brought to life in a series of charming aquarelle illustrations.
Team Members: Creative Director - Yana Okoliyska