Wan Shan Jiu 5696 Baidzju iepakojums — Zhang Yanhui

Darbs Wan Shan Jiu 5696 Baidzju iepakojums, kura autors ir Zhang Yanhui, ir augsti novērtēts un ļoti prestižās 2023 Sudraba balva A' Design Award ieguvējs kategorijā Iepakojuma dizains.

SudrabaIepakojums· 2023

Wan Shan Jiu 5696 Baidzju iepakojums

Autors: Zhang Yanhui

Klients: Wuhan Pufine Creative Technology Co., Ltd.

Sudraba balva A' Design Award ieguvējs kategorijā Iepakojums

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Dizains

Par Wan Shan Jiu 5696 Baidzju iepakojums

Wan Shan Jiu 5696 ir iepakojuma dizains augstas klases ķīniešu stiprajam alkoholiskajam dzērienam baidzju, kas paredzēts starptautiskajam tirgum. Pudelei ir trīsstūrveida forma, kas ir stabila un noturīga. Trīsstūra forma apvieno rietumu klasiskās arhitektūras dekoratīvos elementus ar austrumu ideju, ka trīs rada visas pasaules lietas. Slavenu pasaules apskates vietu trīsdimensiju reljefi apjož pudeli un vedina domāt par ceļojumu apkārt pasaulei. Gravēta metāla emblēma apliecina produkta kvalitāti. Gan dāvanu kastīti, gan pudeli var saglabāt un izstādīt apskatei.

Atzinība

Par Sudraba balva A' Design Award

Wan Shan Jiu 5696 Baidzju iepakojums ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka Wan Shan Jiu 5696 Baidzju iepakojums būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. Wan Shan Jiu 5696 Baidzju iepakojums ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: As a high-end Chinese Baijiu with a purpose for overseas, it combines cultures of eastern and western together. The triangular bottle, solid and stable, which reveals the blend of the triangle decorative elements of western architecture and "Three begets all things of the world" of eastern thought. The beliefs of both western "Knight" and eastern "gentleman" are presented by a 3D metal badge, reflecting its high quality. To be surrounded by the images of worldwide landmarks on the bottle, which express the hope to spread abroad and communicate with the world.
Izmēri un iepakojums: Gift Box Size:325*155*115mm
Bottle Size:248*82mm
Birkas: Shanghai, Chinese Baijiu, Classical Building, Packaging Design, Triangular Bottl
Ražošanas tehnoloģija: The triangular bottle, solid and stable, full of infinite possibilities. To be surrounded by three-dimensional relief of the world-famous landmarks on the bottle, it produced a visual and emotional association of travelling around the world, highlighting the theme of globalization. The stereoscopic carved metal badge reflects the quality and grade of the product.
Dizaina izaicinājums: As a high-end Chinese Baijiu that starts from Shanghai and promotes to the international market, the biggest challenge is to explore the differences in similar products and combine the characteristics of Shanghai urban culture to find a way to integrate the different cultural fields of the East and the West.
Pētījums: It is easy to arise homogeneous competition in Baijiu market of China. As a global oriented high-end product, the new breakthrough and direction are required to find out. When we see western triangular patterns are found on ancient Chinese pottery of 3000 years ago, while the Louvre Museum adopts the design of the Pyramid, all of them crossed the boundaries of time, space, culture and art, and brought inspiration as well as the bold attempts and challenges of the design.
Iedvesma: There are fifty-two classical foreign-built buildings with a history of more than one hundred years standing on Shanghai Bund, which prove that the cultures, arts and products of different countries and regions can be integrated with each other. Get inspiration from western classical architecture while integrate eastern and western cultures, this product would start its journey from this eastern city and get a worldwide market.
Projekta ilgums: The project started in Nov.,2021 in Wuhan and finished in June,2022 in Wuhan.
Darbības plūsma: It would naturally arouse the attention and emotional resonance of the users as it combined the landmark with the product, which could boost the spread and promotion when it associated with urban culture, architectural environment, art exhibitions, commemorative activities and tourism. Both the packing box and bottle could be used for display and present as a work of art or collection with little discard and waste.
Komandas dalībnieki: Creative Director: Zhang Yanhui
Designer: Xiang Shasha
Illustration：Wang shijie
Technical director: Zhou Xiaoli
3D Scene Rendering：Luo Kang
Attēlu autori: Xiang Shasha
Wang shijie