Altitude Series Vīna etiķete — Yanhui Zhang

Darbs Altitude Series Vīna etiķete, kura autors ir Yanhui Zhang, ir augsti novērtēts un ļoti prestižās 2023 Sudraba balva A' Design Award ieguvējs kategorijā Iepakojuma dizains.

SudrabaIepakojums· 2023

Altitude Series Vīna etiķete

Autors: Yanhui Zhang

Klients: Wuhan Pufine Creative Technology Co., Ltd.

Sudraba balva A' Design Award ieguvējs kategorijā Iepakojums

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Dizains

Par Altitude Series Vīna etiķete

Altitude Series ir vīna etiķete, kas radīta Šangrilas reģiona vīniem un iedvesmojusies no piedzīvojumu stāstu dārgumu kartēm. Etiķetē izmantota augstuma karte, kas atspoguļo audzēšanas apgabala lielo augstumu virs jūras līmeņa un zemo ģeogrāfisko platumu. Koordinātas un augstuma rādītāji norāda katra vīna kvalitāti un pakāpi. Trīs krāsas atsaucas uz vietējo vidi: sudraba krāsa simbolizē sniegu, zilā – ezeru, bet melnā – nakts debesis. Nedaudz reljefās zelta koordinātas ļauj viegli atpazīt katru pakāpi. Ultravioletā apdruka veikta uz īpaša papīra ar smalkām, izliektām faktūrām, kas lauž gaismu.

Atzinība

Par Sudraba balva A' Design Award

Altitude Series Vīna etiķete ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka Altitude Series Vīna etiķete būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. Altitude Series Vīna etiķete ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: Shangri-La, a treasure producing area for wine as it features the unique geographical location of high altitude and low latitude. The unique creativity of "altitude map" used for the product reflects the theme of the product directly. The quality and grade of the wine are implied by the coordinates and figures of the altitude, which could further promote users to study and discover the secret of the treasure.
Izmēri un iepakojums: Width: 90MM, height: 95MM
Birkas: Shangri-La, treasure, map, poster, wine, packaging design
Ražošanas tehnoloģija: The texture of touching comes from curved lines of tiny particles as a special paper used for the UV printed label, which could produce different light refraction effects and a sense of an improved quality of the product is presented. Three colors of label correspond to local environment, silver for snow, blue for lake and black for night sky. The slightly convex golden coordinates indicate to the altitude and represent different grades, which makes it easy to display and identification.
Dizaina izaicinājums: The most difficult part of this design project is to reflect the core selling points of the product on the design theme while maintaining the mystery, scarcity and exclusivity of it and, to show out the product and guide the consumers to understand and discover the story behind the product at the same time.
Pētījums: The most important condition to determine the quality and grade of wine is the natural environment of grape producing areas. It is easy to get homogenization when most of the similar products are expressed by drawing the scene of the local ecological environment. But an unexpected result might be come out while the consumers are lead to search and discover the story behind the product by themselves and the design itself needs to create some unexpected imagination actually.
Iedvesma: Shangri-La means "the sun and moon in the heart" in Tibetan. Its unique geographical location and natural environment make it a desirable and mysterious holy land. There are many mysterious treasures worth exploring and discovering. The design is inspired by the "Treasure Map" in mysterious legends and adventure movies and, as we know that the more mysterious and rare the "treasure" is, the more it could inspire people to explore and search.
Projekta ilgums: The design of the project began in Wuhan in June 2021 and was completed in Wuhan in August 2021. The project will be launched in China in October 2021.
Darbības plūsma: Different figures and coordinates of the altitude are marked to maintain the mystery and exclusivity in the form of "altitude map", which could stimulate the users to explore and discover the secrets of the wine treasures, and promote the development and dissemination of resources of tourism and cultural as well.
Komandas dalībnieki: Creative Director: Xia Ling
Designer: Wang Yang
Attēlu autori: Creative Director: Xia Ling