Shebude White Alkoholisko Dzērienu Iepakojums by Wu Yao

Shebude White Alkoholisko Dzērienu Iepakojums by Wu Yao is a highly esteemed winner of the very prestigious 2023 Sudraba balva A' Design Award in Iepakojuma dizains Competition Category.

SudrabaIepakojums· 2023

Shebude White Alkoholisko Dzērienu Iepakojums

by Wu Yao

Client: Shede Spirits Co. Ltd.

Sudraba balva A' Design Award Winner in Iepakojums Category

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Colors

The Design

About Shebude White Alkoholisko Dzērienu Iepakojums

Dizaineri izmantoja nefrīta rakstu no karojošo valstu perioda kā galveno ārējā iepakojuma elementu. Pudeles formai ir visklasiskākā cilindriskā forma. Vīna pudeles augšējā puse ir vienkārša un caurspīdīga, apakšējā puse ir svītraina stikls, bet apakšdaļa ir izgatavota no zelta Ķīnas kalnu un upju formā. Sudraba ārējā kastīte ir apdrukāta ar ķīniešu klasiskajiem rakstiem. Griešanas tehnika ir eleganta un spēcīga, un stils ir svaigs un neierobežots.

The Recognition

About the Sudraba balva A' Design Award

Shebude White Alkoholisko Dzērienu Iepakojums ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka Shebude White Alkoholisko Dzērienu Iepakojums būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. Shebude White Alkoholisko Dzērienu Iepakojums ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As a super high-end product of Shede liquor we are diligent in this design and use the jade patterns in the Warring States Period as the main element of the outer package The jade wares in this period have not only a large number and good quality but also a lot of innovative and beautiful shapes The lines were used more skillfully and the aesthetic content of the patterns increased sharply The cutting technique is elegant and powerful and the style is fresh and unrestrained
Dimensions & Packaging: 20cm x 10cm x 30cm
Tags: wine ，packaging，gift
Production Technology: Glass bronzing
Design Challenge: The most wonderful part is at the bottom of the bottle which we may ignore easily On the bottom there is golden Chinese landscape The mountains in China are undulating and continuous like extensive and profound culture with a long history in China The bottle of Shebude liquor is covered with the patterns with the richest cultural deposits just like it is covered with snow
Research: As a super high-end product of Shede liquor we are diligent in this design and use the jade patterns in the Warring States Period as the main element of the outer package The jade wares in this period have not only a large number and good quality but also a lot of innovative and beautiful shapes The lines were used more skillfully and the aesthetic content of the patterns increased sharply The cutting technique is elegant and powerful and the style is fresh and unrestrained In just 500 years countless jade treasures were left for the history The patterns on jade wares are unique bringing us a lot of creative inspirations
Inspiration: we are diligent in this design and use the jade patterns in the Warring States Period as the main element of the outer package The jade wares in this period have not only a large number and good quality but also a lot of innovative and beautiful shapes The lines were used more skillfully and the aesthetic content of the patterns increased sharply The cutting technique is elegant and powerful and the style is fresh and unrestrained
Project Duration: The project starts in Beijing in September 2021 It ends in Beijing in November 2021
Operation Flow: The shape of the bottle body is cylindrical which is the most classic decent and steady The upper part and the lower part of the bottle are different The upper part is made of pure and transparent glass and the lower part is glass with ribbon pattern The strong-flavor Chinese spirit is clearer when it flows into the transparent glass bottle The bottle cap is also printed with golden cloud pattern which just proves the golden age of a bottle of good liquor
Team Members: Original designer: Wu Yao
Graphic designer: Zheng Ziyang
Graphic designer: Shi Huafeng
3D designer: Liao Hao