Wan Xiang Sheng Tējas iepakojums by Huang Feng

Wan Xiang Sheng Tējas iepakojums by Huang Feng is a highly esteemed winner of the very prestigious 2023 Zelta balva A' Design Award in Iepakojuma dizains Competition Category.

ZeltaIepakojums· 2023

Wan Xiang Sheng Tējas iepakojums

by Huang Feng

Client: Huang Feng

Zelta balva A' Design Award Winner in Iepakojums Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Wan Xiang Sheng Tējas iepakojums

Wan Xiang Sheng ir dāvanu kastīte Wuyishan klinšu tējai. Ārējā kastīte atdarina Wuyi kalna formu un atsauc atmiņā ķīniešu glezniecības ainavas. Kad kastīte tiek novietota vertikāli, tās kontūra atklāj meditējoša cilvēka siluetu. Kastīte ir izgatavota no īpaša papīra ar gaiši pelēku klints faktūru, un dobspiedes druka, reljefspiedums, iespiedums un karstā folijas apdruka atveido tējas kalna formu un tekstūru. Kastīte atveras kā grāmata, un tajā ir divi mazi iepakojumi ar četrām tējas paciņām. Dizains aicina uz mieru un citu skatpunktu.

The Recognition

About the Zelta balva A' Design Award

Wan Xiang Sheng Tējas iepakojums ir Zelta balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir pirmšķirīgiem, brīnišķīgiem un izciliem dizainiem. Zelta ieguvēji ir ļoti inovatīvi, tālredzīgi un žilbinoši spoži darbi, kas atspoguļo to dizaineru talantu, gudrību un meistarību. Sagaidāms, ka Wan Xiang Sheng Tējas iepakojums būs ļoti slavēts, tendenci veidojošs un monumentāls izgudrojums, kas sniedz nebijušu vērtību. Šis ar Zelta balvu apbalvotais dizains ir lielisks, cienīts projekts, kas paplašina mākslas, zinātnes, dizaina un tehnoloģiju robežas. Wan Xiang Sheng Tējas iepakojums izraisa intensīvu vēlmi, modina kaislību, veicina radošumu un valdzina.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The outer box imitates Wuyi Mountain, showing the artistic conception of Chinese landscapes. When the "landscape" is erected, it shows a person meditating. The designer hopes to express through packaging: calm down and look at things from a different angle, there may be different harvests.
The font design of Wanxiangsheng comes from the state in which the ripples on the surface of the tea are slowly sinking. The packaging is made of special paper with light gray rock texture, and the gravure process presents the shape and texture of the tea mountain.
Dimensions & Packaging: Width 285mm x Depth 105mmx Height 105mm
Tags: zen, multiple angles, packaging, tea
Production Technology: Rock grain special paper hardcover gift box
Embossing and Debossing
Hot stamping process
Design Challenge: Find the matching paper, and consider how to express the Chinese Zen from the graphics from multiple angles.
Research: This project comes from "Chancha Yiwei" (China's unique Zen tea culture), This Wuyishan rock tea is very famous in China, every time you drink it, it has different taste, which requires people to get down to feel and experience.
Inspiration: This project comes from "Chancha Yiwei" (China's unique Zen tea culture).This Wuyishan rock tea is very famous in China. It tastes different every time people drink it. People need to calm down to feel and experience it.
The landscape of the birthplace of tea and the artistic expression of Chinese painting.
Project Duration: The project was established in October 2020,
Completed November 20, 2020
Available December 15, 2020
Operation Flow: Open the book by turning over the book, the inner box contains 2 small packages, a total of 4 packets of tea.
Team Members: Design Director：Huang Feng
Image Credits: #1: Designer FENG HUANG, FENG, 2021.
#2: Designer FENG HUANG, FENG, 2021.
#3: Designer FENG HUANG, FENG, 2021.
#4: Designer FENG HUANG, FENG, 2021.
#5: Designer FENG HUANG, FENG, 2021.