Moon and Tea Mid Autumn Dāvanu kastes iepakojums — Chenxiang Xi

Darbs Moon and Tea Mid Autumn Dāvanu kastes iepakojums, kura autors ir Chenxiang Xi, ir augsti novērtēts un ļoti prestižās 2023 Zelta balva A' Design Award ieguvējs kategorijā Iepakojuma dizains.

ZeltaIepakojums· 2023

Moon and Tea Mid Autumn Dāvanu kastes iepakojums

Autors: Chenxiang Xi

Klients: 5gN² Creative Design Studio

Zelta balva A' Design Award ieguvējs kategorijā Iepakojums

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Krāsas

Dizains

Par Moon and Tea Mid Autumn Dāvanu kastes iepakojums

Moon and Tea Mid Autumn ir dāvanu kaste, kas radīta Vidus rudens svētkiem, kurus Ķīnā tradicionāli svin Mēness gada astotajā mēnesī. Kaste ir izgatavota no dabīgiem materiāliem, piemēram, bambusa, keramikas un kviešu salmiem. Tajā atrodas mēness kūciņas ar vietējiem krāsainajiem rīsiem un Pu-erh tēja. Katra daļa ir izstrādāta atkārtotai izmantošanai. Korpuss un baltā porcelāna vāka plāksne kļūst par tējas paplāti, savukārt rokturis kalpo kā karote. Iekšējo kasti var pārvērst par mēness laternu, bet vāka sfērisko daļu var izmantot kā vīraka trauku.

Atzinība

Par Zelta balva A' Design Award

Moon and Tea Mid Autumn Dāvanu kastes iepakojums ir Zelta balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir pirmšķirīgiem, brīnišķīgiem un izciliem dizainiem. Zelta ieguvēji ir ļoti inovatīvi, tālredzīgi un žilbinoši spoži darbi, kas atspoguļo to dizaineru talantu, gudrību un meistarību. Sagaidāms, ka Moon and Tea Mid Autumn Dāvanu kastes iepakojums būs ļoti slavēts, tendenci veidojošs un monumentāls izgudrojums, kas sniedz nebijušu vērtību. Šis ar Zelta balvu apbalvotais dizains ir lielisks, cienīts projekts, kas paplašina mākslas, zinātnes, dizaina un tehnoloģiju robežas. Moon and Tea Mid Autumn Dāvanu kastes iepakojums izraisa intensīvu vēlmi, modina kaislību, veicina radošumu un valdzina.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: The Mid-Autumn Festival is traditionally celebrated in China in the eighth month of the lunar year. The designers created a unique gift box for Vanke for this year's full-moon festival.
Izmēri un iepakojums: 24.5cm x 8.5cm x 30cm
Ražošanas tehnoloģija: The entire packaging design and implementation strictly adheres to environmentally-friendly principles. Composed of natural materials like bamboo, ceramics, and wheat straw, the gift box boasts a sustainable construction. Each component of the packaging serves a distinct purpose, with the outermost layer functioning as a ceramic tea tray. This tray has undergone a slow-flow water treatment process, ensuring the gift box's longevity and promoting continuous use.
Dizaina izaicinājums: In this project, we faced challenges in reimagining traditional packaging designs to enhance reusability and functionality. We needed to ensure material sustainability and environmental performance.

Difficulties arose in data collection and analysis, necessitating diverse research tools for accurate results. We tackled production obstacles and external factors, such as laws and technological advancements.

Utilizing existing resources, historical and social contexts, and cutting-edge technology, we successfully developed an innovative, eco-friendly packaging design.
Pētījums: Our research explored an alternative approach to eco-friendly design, diverging from the prevalent focus on recyclable materials. We aimed to add value to packaging products, transforming them from single-use items with limited functionality to long-term, sustainable solutions. To achieve this, we conducted surveys and in-depth interviews to understand consumer perceptions and behaviors regarding packaging. Employing research tools like questionnaires and statistical analysis, we collected and examined data. Our findings revealed that consumers were more likely to reuse packaging when it offered added value beyond its initial purpose. This research holds the potential to reduce waste and encourage sustainable packaging design practices.
Iedvesma: It has a distinctly Chinese feel, elegant and beautiful, with a bamboo box body and white porcelain tea plate. The box contains moon cakes with local colored rice and Pu-erh tea. When opened, the body of the box and the porcelain cover become a tea tray; the box doubles as a soft lamp while drinking tea and watching the moon.
Projekta ilgums: The project started in August 2021 in Shanghai and finished in October 2021 in Shanghai.
Darbības plūsma: Each element of the box is designed for reuse. The body and cover plate can be repurposed as a tea tray, while the handle doubles as a spoon. Additionally, the inner box can be transformed into a moon lantern, and the spherical structure of the cover can function as a censer. This versatile box seamlessly blends practicality with festivity.
Komandas dalībnieki: Chenxiang Xi and Chenling Zhang