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Magic Bērnu ēdināšanas krēsls by Hangzhou Buddy Buzzy Co., Ltd.

Magic Bērnu ēdināšanas krēsls by Hangzhou Buddy Buzzy Co., Ltd. is a highly esteemed winner of the very prestigious 2023 Sudraba balva A' Design Award in Zīdaiņu, bērnu un mazuļu produktu dizains Competition Category.


SudrabaBērnu produkti· 2023

Magic Bērnu ēdināšanas krēsls

by Hangzhou Buddy Buzzy Co., Ltd.

Client: Buddybuzzy

Sudraba balva A' Design Award Winner in Bērnu produkti Category

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The Design

About Magic Bērnu ēdināšanas krēsls

Magic ir augošais krēsls, kas paredzēts bērnu ēdienreizēm. Krēsls ir regulējams četros līmeņos, un paplāti un kāju balstus var iestatīt dažādos dziļumos un augstumos, tāpēc krēsls ir piemērots lietošanai no dzimšanas līdz pieauguša cilvēka vecumam. Paplātes piesūcekņu zonā izmantots NanoFix — nanomēroga materiāls, kas notur šķīvjus un bļodas vietā un novērš to apgāšanos. Divslāņu paplāte nodala ēdienreizes zonu no izklaides zonas, lai nodrošinātu higiēnu. Magnētisko paplāti var piestiprināt un noņemt ar vienu roku, kas ļauj bērniem justies ērti un atvieglo vecākiem ikdienas aprūpi.

The Recognition

About the Sudraba balva A' Design Award

Magic Bērnu ēdināšanas krēsls ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka Magic Bērnu ēdināšanas krēsls būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. Magic Bērnu ēdināšanas krēsls ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Magic Growth Chair, a dining chair accompanying the growth of children, allows for the use from birth, toddler, and through adulthood. For its suction area using NanoFix, the unique function means that the bowls and plates can be stayed in place to prevent being tipped and avoid messy mealtimes caused by boisterous actions of children. The one handed magnetic tray can be connected and removed effortlessly, which not only keeps children safe and comfortable, but also adds ease to parenting life.
Dimensions & Packaging
850*480*680mm
Tags
Growth Chair,One handed magnetic tray attachment, NanoFix suction area,Double layered tray with the independent meal and entertainment areas
Production Technology
The double layered tray is made of high quality PP material, BPA, PVC and DEHP free. It is antibacterial and easy to clean for quick spills. Its suction area utilizes NanoFix, and the unique functionality means that the bowls and plates can be stayed in place to prevent being tipped, thereby avoiding inevitable messes at mealtimes caused by boisterous actions of children. This is still highly functional when used repeatedly for over 10,000 times.
Design Challenge
The design team gave top priority to creating a suction area on the tray where plates and bowls of various materials could be stayed in place. To overcome this challenge, they researched on various materials with different adsorption, and applied a nanoscale adsorption material NanoFix in making the suction area of the tray. This innovative functionality can keep plates and bowls stayed in place to prevent being tipped, thus avoiding messes at mealtimes caused by boisterous actions of children.
Research
Parents are troubled with messes at mealtimes due to the boisterous nature of children, especially the frequent tipping of bowls and plates. Besides, the long term survey of similar products shows that tedious steps are required to install or remove the tray. To solve these problems, this product uses a one handed magnetic tray attachment, an insert easy to clean and a tray which prevents tipping bowls and plates, to keep children safe and comfortable at mealtimes, and to bring ease to parents.
Inspiration
This design takes inspiration from the classic cantilever chair. The distortion freealuminum leg base is combined with solid construction, featuring the low center of gravity, large support surface, excellent stability. Thereby, it can support children and provide comfort. The double layered tray design separates the meal and entertainment areas to ensure the hygiene at mealtimes and help children develop the zoning awareness of dining and entertainment.
Project Duration
Magic Growth Chair research and development was launched in January, 2021 in Hangzhou, China, and the product was on the market in June, 2022.
Operation Flow
The one handed magnetic tray can be connected effortlessly and precisely in one second without tedious alignment steps. With the tray and footplates adjustable in both depth and height, it allows for the use from birth, toddler, and through adulthood. Featured by the flexible adjustment with four levels, Magic Growth Chair enables children of different heights to enjoy mealtimes together with family members, making the company time a precious memory for them.
Team Members
Lei Yang
Yanan Zhou
Qian Xu

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