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Gensyn Intellectual Property Logotipa dizains by Gu Jin

Gensyn Intellectual Property Logotipa dizains by Gu Jin is a highly esteemed winner of the very prestigious 2023 Sudraba balva A' Design Award in Grafikas, ilustrāciju un vizuālās komunikācijas dizains Competition Category.


SudrabaGrafika· 2023

Gensyn Intellectual Property Logotipa dizains

by Gu Jin

Sudraba balva A' Design Award Winner in Grafika Category

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The Design

About Gensyn Intellectual Property Logotipa dizains

Gensyn Intellectual Property ir logotips, kas radīts intelektuālā īpašuma konsultāciju uzņēmumam. Zīme ir abstrakti veidota no burta G – uzņēmuma nosaukuma pirmā burta. Formu veido kreisā un labā abstraktā vienpēdiņa, kas simbolizē skaidru komunikāciju un konsultācijas starp uzņēmumu un tā klientiem. Kopējā forma atgādina arī vairogu, norādot uz intelektuālā īpašuma aizsardzību. Kontūra seko tradicionālā ķīniešu zīmoga aprisēm. Zilā krāsa izmantota, lai simbolizētu stabilu attīstību.

The Recognition

About the Sudraba balva A' Design Award

Gensyn Intellectual Property Logotipa dizains ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka Gensyn Intellectual Property Logotipa dizains būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. Gensyn Intellectual Property Logotipa dizains ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This logo is abstractly evolved from the initial letter "G" from the enterprise's English name "Gensyn”, it consists of left and right abstract single quotation marks, which means smooth communication and consultation between the enterprise and customers. The overall form is also like a“Shield” highlighting the industry characteristics of intellectual property protection. This logo is shaped by the outline of a traditional Chinese seal, and the use of blue color symbolizes the vision of steady development.
Tags
Logo, Brand, Visual, Gensyn
Design Challenge
The client wanted to express too much content, but often too much information will disturb the key information. Finally, we persuaded the client to mainly use abstract shield to express the protection attribute of their brand intellectual property.
Research
We researched the background of the company, the nature of the industry, the scope of the company's main business, and the culture of the company, which we integrated into the brand image.
Inspiration
Inspiration comes from "shield", that can guarantee security, it means "Gensyn Intellectual Property" can protect your Intellectual Property security. My work through asymmetric form, seek independent expression of personality in "positive and negative shape" and "blank space", which not only conforms to traditional aesthetic, but also innovatively interprets the concept of "consulting service", fully expressing the needs of the brand.
Project Duration
It took one month to complete the design in Beijing, China
Operation Flow
LOGO lets people see its industry attributes immediately, so that playing a very good brand communication effect.
Team Members
Gu Jin

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