Prakrishi Medus iepakojums by Vishal Vora

Prakrishi Medus iepakojums by Vishal Vora is a highly esteemed winner of the very prestigious 2023 Sudraba balva A' Design Award in Iepakojuma dizains Competition Category.

SudrabaIepakojums· 2023

Prakrishi Medus iepakojums

by Vishal Vora

Client: Prakrishi

Sudraba balva A' Design Award Winner in Iepakojums Category

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Colors

The Design

About Prakrishi Medus iepakojums

Prakrishi ir iepakojuma dizains sešu aromatizētu medu klāstam. Šis klāsts paplašina jau esošu zīmolu un saglabā tā minimālistisko stilu un dāsno balto laukumu. Stilizēts motīvs, kura pamatā ir bites spārni, kalpo kā galvenais vizuālais elements. Motīvs piešķir medus klāstam atšķirīgu identitāti un palīdz pircējiem veikala plauktā atšķirt sešas garšas citu no citas. Katrs medus ir iepildīts stikla pudelē, kuras augstums ir 180 milimetri un platums 100 milimetri. Pudeles etiķete un vāciņa pārsegs ir iespiesti uz dabiski balta teksturēta papīra.

The Recognition

About the Sudraba balva A' Design Award

Prakrishi Medus iepakojums ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka Prakrishi Medus iepakojums būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. Prakrishi Medus iepakojums ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Range of 6 distinct flavored honeys for the mother brand Prakrishi
The transliteration of bee wings into an aesthetic manner as a visual device that not just creates an eye-catching graphic but also delivers sufficient visual information to the consumer to make an informed decision at the shelf.
the usual lot where we see the insect in its so-called natural (and well, a boring) avatar. But here, the same bee turns into a heart-warming messenger!
Dimensions & Packaging: Height 180mm X Width 100mm X Width 100mm
Tags: Honey, Packaging, Branding, Motif, illustration
Production Technology: We have used Glass bottle as a Primary container and bottle label and Lid cover have been printed on Natural white texture paper.
Design Challenge: Challenge was to create a product extension for the mother brand Prakrishi - which has several other segments under it - this range of 6 distinct flavored honey faced a challenge to maintain the fine balance. on one hand, it should have a distinguished identity as product segment but without being too away from the flagship brand's visual grammar.
Research: Understand the consumer mind set and need of the very market it is going to sell,
Inspiration: As we can see, the design parameters of the flagship brand have lots of white space and minimal approach to it. so we carried forward the same principles and used only the necessary part of the graphic to convey the whole story without moving away from the packaging and design guidelines.
Project Duration: The project started in Jan 2021 in India and finished in March 2021 in India,
Operation Flow: Project was designed completely in design studio, from sourcing of bottle to selection of exact paper for to get desired result, after that complete set of mock-ups was given to the printer to get right result.
Patents: None
Team Members: Vishal Vora
Image Credits: Vishal Vora (Sol Benito)