Artsmuzeum Zīmola identitāte by Jessica Yang - WeBranding Global is a highly esteemed winner of the very prestigious 2023 Sudraba balva A' Design Award in Grafikas, ilustrāciju un vizuālās komunikācijas dizains Competition Category.
SudrabaGrafika· 2023
Artsmuzeum Zīmola identitāte
by Jessica Yang - WeBranding Global
Client: WeBranding Global
Sudraba balva A' Design Award Winner in Grafika Category
Verified Award Winner
Verify Award Status for #142003The Design
About Artsmuzeum Zīmola identitāte
ArtsMuzeum ir zīmola identitāte, kas radīta tiešsaistes dāvanu veikalam, kurš pārdod ar mākslu saistītus produktus. Identitāte saista vēsturisko mākslu ar mūsdienu dzīvi. Logotips apvieno gotiskas, taču izteiksmīgas burtu formas ar kvadrātveida rāmi, kas šķietami turpinās bezgalīgi. Nosaukums ir saīsināts un izkārtots radošos blokos, un burti ir veidoti kā vienots grafisks raksts, kas balstīts uz pozitīvās un negatīvās telpas mijiedarbību. Lakoniskais un stabilais dizains tiek izmantots tīmekļa vietnē, kancelejas precēs un reklāmas materiālos.
The Recognition
About the Sudraba balva A' Design Award
Artsmuzeum Zīmola identitāte ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka Artsmuzeum Zīmola identitāte būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. Artsmuzeum Zīmola identitāte ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- ArtsMuzeum is dedicated to preserving exquisite, historical moments in time, making them more accessible through modern products, and exhibiting the deep-seated connection, people's lives have with art. When designing the logo, it wanted to capture classical stylings while pairing it with a more contemporary artistic approach to spark interest in distant works of art and show how they are still relevant today.
- Dimensions & Packaging
- ArtsMuzeum aims to build a bridge between historical art and modern life, from artifacts to merchandise. An artistic modern online gift shop connects the past and present to share the same world.
- Tags
- Gift Shop, Brand Identity, Logo Design, Brand IP, Modern, Customized Gifts, Online Store, Artwork, Museum
- Production Technology
- With the spirit of sharing art with the public, the modern style logo is designed with a concise and solid pattern. The visual identity highly applies to the brand website, stationary and various promotional materials. ArtsMuzeum aims to get in touch with the local and international masses, and makes artistic products integrate into people's lives.
- Design Challenge
- It was finding the perfect blend of representing historical and modern art that not only captures an onlooker's attention but helps to understand how past and present art are forever intertwined.
- Research
- ArtsMuzuem helps shape the audience's understanding of the arts and keeps distant works of art relevant. Since ArtsMuzuem is not an ordinary gift shop, existing only online, it was necessary to emphasize the historical nature of a museum and the convenience of selling delicate products to help keep historical art alive in modern society. While browsing the online gift shop, people feel like having a real-life experience of walking through a museum rather than just shopping. Essentially, creating more accessible ways for people to enjoy historical art in their daily lives, just as Artsmuzeum does, was the basis of its research and branding initiatives.
- Inspiration
- The ArtsMuzeum online gift shop collaborates with museums worldwide by blending historical and modern art to bridge the gap between the past and present. Drawing upon this idea, a logo is designed that visually represents the combination of historical art and modern society through its gothic yet bold fonts and seemingly infinite although squared frame.
- Project Duration
- June 2022 / New York City
- Operation Flow
- The masses could capture what ArtsMuzeum represents through the design's names, lines, and patterns. The name's visual appearance is strengthened by shortening its length and presenting it in arranged creative blocks. The lining of the logo is boundless, timeless, and modernized to help the audience recognize and understand the brand. Finally, the pattern of the text is a totem of composing letters, a unique imprint that hides the construction of negative and positive space, making the text graphic.
- Team Members
- Creative Director: Jessica Yang
WBG Creative Center - Image Credits
- WeBranding Global LLC
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