Darbs Cidih Zīmola identitāte, kura autors ir Peng Wang, ir augsti novērtēts un ļoti prestižās 2023 Dzelzs balva A' Design Award ieguvējs kategorijā Grafikas, ilustrāciju un vizuālās komunikācijas dizains.

DzelzsGrafika· 2023

Cidih Zīmola identitāte

Autors: Peng Wang

Dzelzs balva A' Design Award ieguvējs kategorijā Grafika

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Krāsas

Dizains

Par Cidih Zīmola identitāte

Cidih ir zīmola identitāte, kas izstrādāta izglītības un zinātniskās pētniecības bāzei Milānā, Itālijā, kuru kopīgi izveidojušas Cinghua Universitāte un Milānas Politehniskais institūts (Politecnico di Milano). Burti C un D veido viens otra pozitīvās un negatīvās formas, simbolizējot teorijas un prakses vienotību, kā arī starptautiskas platformas iekļaujošo raksturu. Pusaplis centrā atgādina lecošu sauli. Burts H apzīmē vārdu "hub" (centrs), un tā negatīvā forma satur nosaukuma siluetu. Identitāte tiek izmantota drukātajos materiālos, digitālajās izkārtnēs, tīmekļa vietnēs, ekrānos, izgrieztajās loksnēs un akrilā.

Atzinība

Par Dzelzs balva A' Design Award

Cidih Zīmola identitāte ir Dzelzs balvas A' Design Award ieguvējs, prestiža atzinība, ko piešķir labiem dizainiem, kas atbilst profesionālajām un rūpnieciskajām prasībām, kādas sagaidāmas no labi izstrādātiem darbiem. Dzelzs ieguvēji parāda to radītāju lielo prasmi, augsto specializāciju, ekspertu izpratni un radošo spēju. Sagaidāms, ka Cidih Zīmola identitāte būs augsti vērtēts, apbrīnots un cienīts darbs, praktisks un inovatīvs. Šis ar Dzelzs balvu apbalvotais dizains integrē nozares labāko praksi un tam ir kompetentas tehniskās īpašības, kas saistītas ar zinātību un talantu. Cidih Zīmola identitāte tiek cienīts par rūpību un ir izstrādāts, lai uzlabotu dzīves kvalitāti un palīdzētu padarīt pasauli labāku.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: CIDIH is an educational and scientific research base jointly built by Tsinghua University and Politecnico di Milano in Milan, Italy, on the afternoon of February 22, 2017, witnessed by Chinese President Xi Jinping and Italian President Sergio Mattarella. They needed a brand identity that was inclusive and international, so we designed the positive and negative shapes to reflect the founding purpose of CIDIH. They have used this brand identity throughout their space, website and products.
Izmēri un iepakojums: This special positive and negative font design has been applied to all contents of the organization. It is also displayed in a variety of ways, from printed materials to digital signage, websites, screens, cut sheets and acrylic.
Birkas: Brand Identity, Logo, VI
Ražošanas tehnoloģija: C and D are positive and negative to each other, symbolizing the harmonious unity of theory and practice, as well as the inclusiveness of cidih as an international platform. The semicircle in the middle symbolizes the rising sun and the ignition and transmission of the fire of design innovation. H symbolizes hub. The negative shape of H is the silhouette of cidih, which reflects the connection of international design innovation resources with cidih as the center.
Dizaina izaicinājums: CIDIH is a comprehensive organization. The content of its brand concept is both broad and abstract. How to express these concepts in the design has become the biggest difficulty of this project. We solved this problem through the design of positive and negative letters.
Pētījums: Through the research on the design of letter positive and negative shapes, I found a new design language, which turns the contingency of letter positive and negative shapes into necessity and rationalizes it. This method can help more brands to explain the brand concept, and even reduce the waste of ink in printers.
Iedvesma: There are positive and negative shapes between different letters, and there is contingency. I have been wondering whether I can create a font that can express two letters through positive and negative shapes, and how to make this contingency more meaningful in the design. In general brand identity projects, complex design may affect the identifiability, but I want to know whether positive and negative shapes can be used to match the brand tone. These ideas became the inspiration of this design.
Projekta ilgums: The project was started in November, 2020 and put into operation in May, 2021.
Darbības plūsma: A user who comes into contact with cidih for the first time cannot immediately understand the service purpose of the institution. He needs to have a good first impression. Through contact with the brand logo, the user can gradually penetrate the brand concept of the institution in his mind, so as to facilitate a more smooth understanding of the institution in the future.
Komandas dalībnieki: Peng Wang