Dragon Boat Festival Uzkodu dāvanu kaste — Yanhui Zhang

Darbs Dragon Boat Festival Uzkodu dāvanu kaste, kura autors ir Yanhui Zhang, ir augsti novērtēts un ļoti prestižās 2023 Bronzas balva A' Design Award ieguvējs kategorijā Iepakojuma dizains.

BronzasIepakojums· 2023

Dragon Boat Festival Uzkodu dāvanu kaste

Autors: Yanhui Zhang

Klients: Wuhan Pufine Creative Technology Co., Ltd.

Bronzas balva A' Design Award ieguvējs kategorijā Iepakojums

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Dizains

Par Dragon Boat Festival Uzkodu dāvanu kaste

Pūķa laivu svētki ir uzkodu dāvanu kaste, kas radīta tradicionālajiem ķīniešu svētkiem. Dizains attēlo senas karaliskas svinību grandiozo ainu, veidotu tradicionālo tautas koka griezumu stilā. Kaste ir izgatavota, izmantojot rūpniecisko klišeju izgatavošanas tehniku, un pārklāta ar debeszila auduma pārvalku. Zelta līnijas iezīmē attēla detaļas, bet centrā uz zelta papīra novietota zelta metāla plāksne. Kaste atveras divos pretējos virzienos. Sešas garas kastītes atrodas divos slāņos un var tikt apvienotas vienā tīstoklī vai izstādītas atsevišķi.

Atzinība

Par Bronzas balva A' Design Award

Dragon Boat Festival Uzkodu dāvanu kaste ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Dragon Boat Festival Uzkodu dāvanu kaste būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Dragon Boat Festival Uzkodu dāvanu kaste lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

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Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: As a snack gift box for Chinese traditional festivals, it depicts the grand scene of the ancient royal celebration of the Dragon Boat Festival with traditional folk crafts woodcut prints combined with the ideas that travel through time and space, which is not only to express the festivity of the festival and show the artistic beauty of Chinese folk crafts, but also remind compatriots of a strong sense of love and inheritance of Chinese traditional festival culture, becoming the most worthy gift for holiday.
Izmēri un iepakojums: Box size: 400mm long, 293mm wide, 153mm high
Birkas: Wufangzhai, Dragon Boat Festival, snack gift box, Dragon Boat, Limited edition gift box
Ražošanas tehnoloģija: The gift box is made of industrial platemaking with the surface is of sky blue cloth. The details of the picture are outlined with golden lines while a golden three-dimensional metal plate is applied on the golden special paper at the middle of the box, which reflects the attributes of high-end, quality and culture of the gift.
Dizaina izaicinājums: As the most expensive gift box of the brand, the biggest challenge is to use traditional painting to show the festival scene, which should not only reflect the artistic beauty of culture, but also conform to modern aesthetic standards.
Pētījums: The Dragon Boat Festival is a unique traditional festival in China which has been spread for thousands of years. Getting inspiration from the paintings and works of art celebrated by the ancient royal Dragon Boat Festival, so that the collection of artworks can be combined with culture and products. On the one hand, the artistic value and quality of the gift box can be improved, and on the other hand, the traditional culture and art can be spread and displayed more widely out of the museum.
Iedvesma: The film and television programs and tourist attractions based on traditional culture are still the hot spots nowadays. And an ancient painting collected in the Palace Museum depicted the grand scene of the ancient Royal in Dragon Boat Festival, which conformed to the feature of the festival. It is the above two aspects give the inspiration that traditional culture and art should be understood and loved by more people and become the common part of the daily life rather than existed in museums.
Projekta ilgums: The project was launched in Wuhan, China in January 2020, completed in May 2020, and went on sale in China in June 2020.
Darbības plūsma: The packing box can be opened in opposite directions and exquisite scrolls of ancient royal celebrating the festival are depicted on two sides of it, presenting a vividly festival experience and the beauty of art that back to 300 years ago.There are six long boxes are placed on the upper and lower layers inside, which can be combined into a whole scroll or presented separately. It is like a dragon boat ready for set off while the long box is pulled out and unfolded, improving interesting interaction and promotion.
Komandas dalībnieki: Creative Director: Zhang Yanhui
Designer: Duan li
Illustration：Li An
Technical director: Zhou Xiaoli
Attēlu autori: Li An