Vivo X80 Vides reklāmas kampaņa by Output

Vivo X80 Vides reklāmas kampaņa by Output is a highly esteemed winner of the very prestigious 2023 Sudraba balva A' Design Award in Reklāmas, mārketinga un komunikācijas dizains Competition Category.

SudrabaReklāma· 2023

Vivo X80 Vides reklāmas kampaņa

by Output

Client: Output

Sudraba balva A' Design Award Winner in Reklāma Category

561,088

Verified Award Winner

Verify Award Status for #142549

View at A' Design Award Press Release Award Badge

Colors

The Design

About Vivo X80 Vides reklāmas kampaņa

Vivo X80 ir vides reklāmas kampaņa, kas izveidota, lai popularizētu viedtālruņu sēriju. Tā vietā, lai izvietotu bezbriļļu 3D ekrānu augstu uz ēkas, kampaņā tiek izmantots milzīgs grīdas ekrāns, kas novietots tieši uz zemes, tāpēc skatītāji to var vērot no neliela attāluma. Saturs ir sakārtots septiņos cēlienos un tika demonstrēts Šeņdžeņā un Sjaņā. Divi radari un cilvēka ķermeņa uztveršanas tehnoloģija izseko auditorijas atrašanās vietu un kustības, tāpēc attēli reaģē uz skatītājiem. Attēlošanai tiek izmantota lāzera projekcijas tehnoloģija.

The Recognition

About the Sudraba balva A' Design Award

Vivo X80 Vides reklāmas kampaņa ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka Vivo X80 Vides reklāmas kampaņa būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. Vivo X80 Vides reklāmas kampaņa ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Design company created a seven-act massive naked 3D digital advertisement for The Vivo X80 series of phones, erected giant screens on the streets of Shenzhen and Xi'an to present an imaginative and well-made scene, and broadened the dimension and texture of brand communication. Will lead the audience into a visual complex composed of technological means, incredible audio-visual experience, rich content presentation, and accurate concept transmission.
Dimensions & Packaging: We select the most critical and influential outdoor places and set up giant screens directly on the ground for the audience to watch closely. Two radars are built to accurately grasp the position and movement of the audience with human body capture technology, driving the interaction between the content and the audience, making naked-eye 3D more than a visual spectacle.
Tags: Naked eye 3d, Interactive, Epic, Innovation, Creative
Production Technology: Laser projection technology, 3D naked eye technology.
Materials: Engineering projector, fusion controller, Rea frame, generator.
Design Challenge: How to bring the audience into a visual complex composed of cutting-edge technological means, shocking audio-visual experience, rich content presentation and accurate concept transmission.
Research: How to find the right screen to be erected directly on the ground for viewers to watch closely. At the same time, it is necessary to capture the position and action of the audience and drive the content to interact with the audience so that the naked-eye 3D is not a visual spectacle but a better landmark for opening photos and interactive entertainment. In the end, it was decided to erect giant screens on the streets of Shenzhen to attract more people.
Inspiration: Instead of the stereoscopic screen on the traditional naked-eye 3D building, create a giant floor screen cube. At the same time, the built-in radar, human body capture, and other technologies drive the content to interact with the audience so that the naked-eye 3D will not be a visual spectacle but also can interact with it, become the landmark of the new Internet celebrity card.
Project Duration: The project started in March 2022 and finished in April 2022, and was exhibited in Shenzhen and Xian at the same time.
Operation Flow: Through imaginative and well-made scenes, it broadens the dimension and texture of brand communication, bringing the audience into a visual complex composed of cutting-edge technological means, shocking audio-visual experience, rich content presentation and precise concept transmission.
Image Credits: Photographer: Xujie Yan