Tathra Eco Camp Zīmola Identitāte — Amanda Dempster

Darbs Tathra Eco Camp Zīmola Identitāte, kura autors ir Amanda Dempster, ir augsti novērtēts un ļoti prestižās 2023 Dzelzs balva A' Design Award ieguvējs kategorijā Grafikas, ilustrāciju un vizuālās komunikācijas dizains.

DzelzsGrafika· 2023

Tathra Eco Camp Zīmola Identitāte

Autors: Amanda Dempster

Klients: Amanda Dempster

Dzelzs balva A' Design Award ieguvējs kategorijā Grafika

10,399

Verificēts balvas ieguvējs

Verificēt balvas statusu dizainam #142725

Apmeklēt vietni Skatīt A' Design Award Preses relīze Balvas žetons

Krāsas

Dizains

Par Tathra Eco Camp Zīmola Identitāte

Pēc tam, kad Tathra Eco Camp tika iznīcināta postošajos Austrālijas krūmu ugunsgrēkos, tai bija vajadzīga simboliska identitāte, kas vēsta par atjaunošanos, vēsturi un dabisku iegremdēšanu. Īpašnieki meklēja zīmola komplektu, kas atspoguļotu zemes unikālo stāstu, vienlaikus godinot tās kultūras nozīmi un apņemšanos ekotūrismā. Iegūtais zīmola stils un attēlojumi atspoguļo nometnes dabisko pievilcību un godina atjaunoto ainavu ar ikoniskiem koku gredzeniem un unikālu krāsu shēmu, kas simbolizē galamērķa izaugsmi, vēsturi un atjaunošanos.

Atzinība

Par Dzelzs balva A' Design Award

Tathra Eco Camp Zīmola Identitāte ir Dzelzs balvas A' Design Award ieguvējs, prestiža atzinība, ko piešķir labiem dizainiem, kas atbilst profesionālajām un rūpnieciskajām prasībām, kādas sagaidāmas no labi izstrādātiem darbiem. Dzelzs ieguvēji parāda to radītāju lielo prasmi, augsto specializāciju, ekspertu izpratni un radošo spēju. Sagaidāms, ka Tathra Eco Camp Zīmola Identitāte būs augsti vērtēts, apbrīnots un cienīts darbs, praktisks un inovatīvs. Šis ar Dzelzs balvu apbalvotais dizains integrē nozares labāko praksi un tam ir kompetentas tehniskās īpašības, kas saistītas ar zinātību un talantu. Tathra Eco Camp Zīmola Identitāte tiek cienīts par rūpību un ir izstrādāts, lai uzlabotu dzīves kvalitāti un palīdzētu padarīt pasauli labāku.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: Following their destruction by the Australian bushfires, Tathra Beach Eco Camp embarked on a rebrand to creatively tell their story of rebirth and to relaunch their destination with a new hope and identity. The new brand needed to reflect their unique story, their destruction and hope, their lands rich cultural and indigenous roots, reflect their intensive rebuild, and their commitment to a renewed eco tourism experience.
A unique identity that reflected the natural priority of the destination and the vivid history of the renewed landscape was delivered.
Izmēri un iepakojums: Comprehensive Brand Design Package & Products were designed, produced/printed & delivered, including:
Creative Concepts
Complete Style Guide,
Custom Designed Wordpress CMS Website,
Full Social media setup, launch
Social media ad campaigns & creatives
Social media launch posts campaign
Unique timer etched guest interactive digital guides
All physical signage
Branded promotional products & giveaways
Printed Stationery & Collateral
Birkas: Brand Design, Logo Design, Eco Tourism, Tathra Beach Eco Camp
Ražošanas tehnoloģija: A range of avenues were explored in strategizing the creative direction for the brand. Color psychology principles were researched for values related to relaxation and tourism, whilst considerations were also made to the local fauna, wildlife, and the colors and material selections made for the new buildings. This ensured and online/ offline consistency of guest experience across the brand and stay.
The insights gained were translated and realised into a cohesive brand design featuring the 'tree rings of life/history' - that spans across typical brand elements, a unique website, social media, advertising and other mediums.
Dizaina izaicinājums: The challenges in creating this brand were multifaceted. Previously run as a caravan park, and tragically destroyed by the Australian bushfires, this created an opportunity for the new owners to reinvent the destination to deliver a new and unique experience for guests. Delivering a brand and creative strategy that paid tribute to the story of the location and honoured the cultural significance and history of the land, whilst also engaging new guests about the future was a great challenge.
Pētījums: In development and realisation of the strategy for this brand, a number of factors were evaluated: colour psychology values and their relationship to the brand values, competitor marques and identity to ensure unique placement and positioning, and the form, colours, materials and planning of the rebuilt physical spaces, buildings and physical landscape were considered to ensure a digital and physical consistency of brand and identity.
Iedvesma: With a rich story of rejuvenation following fires, this Eco Camp and Tourism Destination needed a symbolic brand that represented their various stages of history, their rich cultural connection, and the changes the physical landscape had endured.
The tree 'rings of life' were chosen as the symbol to represent the locations history of growth and rebirth, and to reflect the unique eco experience the destination delivers. In doing so the brand has been set apart from the traditional leaf or gecko icons commonly represented in eco tourism branding.
Projekta ilgums: The project started in Early 2021, with brand launched in July 2022 for pre-opening campaign to support December opening.
Darbības plūsma: The resulting brand delivered a style of identity not before seen in the Australian Eco Tourism Space. The elements of the brand were adapted across various production mediums and in pleasing variations to meet form of purpose. Eg, high contrast ads and simple representation for physical signage, Contrasting variations and adaptions for visual interest on social media etc.
Patenti: Copyrights belong to Tathra Beach Eco Camp and Holiday Brands For Trademark (2021)
Komandas dalībnieki: Amanda Dempster
Attēlu autori: Photography Credits: Wes Alan & Tony Harrington (2021)
Illustration & Creative Brand Design Credits: Amanda Dempster (2021)