Italian Capital of Culture Logotips Un Palaišanas Kampaņa — Akomi

Darbs Italian Capital of Culture Logotips Un Palaišanas Kampaņa, kura autors ir Akomi, ir augsti novērtēts un ļoti prestižās 2023 Sudraba balva A' Design Award ieguvējs kategorijā Grafikas, ilustrāciju un vizuālās komunikācijas dizains.

SudrabaGrafika· 2023

Italian Capital of Culture Logotips Un Palaišanas Kampaņa

Autors: Akomi

Klients: Municipalities of Brescia and Bergamo

Sudraba balva A' Design Award ieguvējs kategorijā Grafika

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Dizains

Par Italian Capital of Culture Logotips Un Palaišanas Kampaņa

Viens logotips, kas kopīgs divām dažādām pilsētām (Bergamo un Breša, kas apvienota kā 2023.gada Itālijas kultūras galvaspilsēta), kas ir iedvesmots no popkultūras un izstrādāts, lai laika gaitā attīstītos. Visa ģeometrija ir balstīta uz lineāru elementu liekšanu ar nemainīgu biezumu, iedvesmojoties no konstrukcijas stieņiem, ar kuriem abas pilsētas ir labi pazīstamas, ar mērķi apgāzt industriālo pilsētu stereotipu un svinēt to izturību pirmā Covid-19 uzliesmojuma laikā. Ikoniskais sarkanais elements ir ne tikai 3 un B vienlaikus, bet arī var iegūt dažādas nozīmes un formas dažādos kontekstos.

Atzinība

Par Sudraba balva A' Design Award

Italian Capital of Culture Logotips Un Palaišanas Kampaņa ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka Italian Capital of Culture Logotips Un Palaišanas Kampaņa būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. Italian Capital of Culture Logotips Un Palaišanas Kampaņa ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: The logo has been chosen by the Municipalities of Bergamo and Brescia to represent the two cities, that together will become Italian Capital of Culture in the year 2023.
The design idea is based on the identification of a simple and linear element, whose versatility allows it to acquire different meanings and to complete different shapes from time to time.
The logo is designed to evolve in time and being used even when 2023 year will be over.
Izmēri un iepakojums: Minimum height of the logo: 10 mm
Birkas: graphics, branding, logo design, advertising, cultural projects, Italian capital of culture, events, Brescia, Bergamo
Ražošanas tehnoloģija: Thanks to its design the logo can be embossed, perforated, cut, embroided and obviously printed with any tecnique on any kind of support, as it's required to a mass event logo with a very wide spreading. There are no physical or digital limits to its coherent reproduction and recognizability, from black and white printing to digital video animation.
Dizaina izaicinājums: The hardest challenge was to design a logo in which both Bergamo and Brescia could identify themselves, as they are two cities very similar to each other but also known for their rivality.
A public call was open from the two Municipalities to all the professionals, who have been asked to produce a huge amount of work in a short time.
The logo has been chosen from more than 50 proposals by the jury chaired by Antonio Romano (Inarea), one of the most appreciated professional in visual identity.
Pētījums: As two different cities were about to become together a jointed Italian Capital of Culture, the first choice has been to avoid any cultural symbol of one of the two cities.
Only the colors are inspired by the two municipal coats of arms: blue and red for Brescia, yellow and red for Bergamo.
The design team has been looking for some kind of "pop" logo, taking inspiration from big international sport events, as we believe that Culture has to overcome any barrier and become everyone's patrimony.
Iedvesma: The whole geometric construction is based on the curvature of linear elements of constant thickness, inspired by the building rods (strong and resilient, they bend but they do not break, as Bergamo and Brescia did during the very first Covid wave) for which the cities are well known. The objective was to overcome the stereotypes of industrial cities and prove that Bergamo and Brescia have a lot to say when it comes to culture.
Projekta ilgums: The logo has been launched in december 2021 and it will be used in its release versione until the end of 2023. The evolved version of the logo will to be adopted from the end of year 2023 as a legacy for future cultural events.
Darbības plūsma: The logo has been launched in december 2021 and it will be used in its release versione until the end of 2023. The evolved version of the logo will to be adopted from the end of year 2023 as a legacy for future cultural events.
The most recognizable sign of the logo (the red 3/B element) is designed to survive after year 2023 will be over and to be completed with different shapes in different contexts.
It's a versatile and anthropomorphic sign that generates empathy and can play different roles.