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Tongming Vision Correction Logotips by Kuaiyu Tang

Tongming Vision Correction Logotips by Kuaiyu Tang is a highly esteemed winner of the very prestigious 2023 Sudraba balva A' Design Award in Grafikas, ilustrāciju un vizuālās komunikācijas dizains Competition Category.


SudrabaGrafika· 2023

Tongming Vision Correction Logotips

by Kuaiyu Tang

Client: Shanghai Tongming Vision Correction Center

Sudraba balva A' Design Award Winner in Grafika Category

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Verified Award Winner

Verify Award Status for #144198

Colors

The Design

About Tongming Vision Correction Logotips

Tongming Vision Correction ir logotips, kas izveidots jauniešu un bērnu redzes korekcijas centram. Nosaukums Tongming nozīmē zīlīte un gaišs, tāpēc zīlīte ir izmantota kā galvenais dizaina elements. Trīs zīlītes ar dažādu skaidrības pakāpi ir izkārtotas secībā, kas parāda korekcijas procesu no izplūduša līdz skaidram. Logotips tiek izmantots vizītkartēm, piezīmju blokiem un plakātiem. Vizītkartes un ikdienas komplekts ir iespiesti uz speciāla papīra, savukārt plakātiem izmantoti āra fotogrāfiskie materiāli.

The Recognition

About the Sudraba balva A' Design Award

Tongming Vision Correction Logotips ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka Tongming Vision Correction Logotips būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. Tongming Vision Correction Logotips ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The logo name of Tongming means pupil and bright in English and therefore, pupil is adopted as the main design element.Three pupils of different degrees are arranged and designed to show the correction process of pupils from blurred to clear.
Dimensions & Packaging
Size of business card, width 90mm x height 55mm, size of note, width 210mm x height 285mm, etc
Tags
Logo design, business card design, memo design, poster design, website design, etc
Production Technology
The business card and the casual set are special paper, and the poster uses outdoor photo materials.
Design Challenge
To develop a project, the enterprise name is very important and needs to be more relevant to the industry. Generally speaking, it is very difficult to challenge the enterprise name and industry. The design should be internationalized according to the form and style as much as possible to capture the symbols in the industry,
Research
The center relies on the latest ophthalmic technology of Tongren Hospital, according to the principle of "three linkage" of binocular vision, uses pure physical training methods, and does not inject, take medicine, or touch the eyes. It is safe and risk-free. It is specialized in correcting myopia, hyperopia, amblyopia, astigmatism, and squint of young people. The technology is advanced and the effect is remarkable.
Inspiration
Tongming Vision Correction Center is a national chain organization specialized in correcting the vision of young people and children.
The logo name of Tongming means pupil and bright in English and therefore, pupil is adopted as the main design element.Three pupils of different degrees are arranged and designed to show the correction process of pupils from blurred to clear.
Project Duration
The longest time of the project is spent on the logo. The purpose is very clear. A good image system is required. First, a good logo is needed. Then, the development of graphics is assisted. Then, some evolution and plasticity are done. The whole time can be completed in half a month.
Operation Flow
The project took half a month to complete.
Team Members
Kuaiyu Tang

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