Yep Kolagēna produkta iepakojums by Tiger Pan

Yep Kolagēna produkta iepakojums by Tiger Pan is a highly esteemed winner of the very prestigious 2023 Zelta balva A' Design Award in Iepakojuma dizains Competition Category.

ZeltaIepakojums· 2023

Yep Kolagēna produkta iepakojums

by Tiger Pan

Client: By-Health Co., Ltd.

Zelta balva A' Design Award Winner in Iepakojums Category

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Verified Award Winner

Verify Award Status for #145414

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Yep Kolagēna produkta iepakojums

Yep ir iepakojums, kas izstrādāts dzeramam kolagēna produktam. Ārējai kastītei ir trīsstūra forma, kas izvēlēta, lai raisītu asociācijas ar stabilitāti un spēku. Kastīte ir izgatavota no papīra masas — pārstrādājama materiāla, un ārējās kastītes izmēri ir 170 mm x 100 mm x 186 mm. Iekšpusē dzeramais kolagēns ir iepildīts stikla pudelē. Etiķete ir apdrukāta ar caurspīdīgu foliju, kas piešķir mitru un svaigu izskatu. Rozā logotips pauž jaunību un vitalitāti. Skaidrs informācijas izkārtojums un vienota sērijas sistēma palīdz pircējiem atpazīt produktu no attāluma.

The Recognition

About the Zelta balva A' Design Award

Yep Kolagēna produkta iepakojums ir Zelta balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir pirmšķirīgiem, brīnišķīgiem un izciliem dizainiem. Zelta ieguvēji ir ļoti inovatīvi, tālredzīgi un žilbinoši spoži darbi, kas atspoguļo to dizaineru talantu, gudrību un meistarību. Sagaidāms, ka Yep Kolagēna produkta iepakojums būs ļoti slavēts, tendenci veidojošs un monumentāls izgudrojums, kas sniedz nebijušu vērtību. Šis ar Zelta balvu apbalvotais dizains ir lielisks, cienīts projekts, kas paplašina mākslas, zinātnes, dizaina un tehnoloģiju robežas. Yep Kolagēna produkta iepakojums izraisa intensīvu vēlmi, modina kaislību, veicina radošumu un valdzina.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: According to the brand owner, the brand is messy and disorderly, hoping to change the whole brand image for the best-selling brand Yes. The shape of the outer box is a triangle, which means the stability and strong strength of the product and consumer women. The pink and elastic logo conveys the touch of youth and vitality. In general, the new brand will bring Yes into the modern aesthetic society.
Dimensions & Packaging: Box, 170mm x100mm x186mm
Bottle, 90mm x30mm
Tags: collagen, pink, package, health, health products, Tiger Pan
Production Technology: A special recyclable material called paper pulp is used to made the box. Inside it, drinkable collagen is contained in glass bottle. An iconic collagen is printed on the label with the special transparent foil, which endows the label with a sense of moist and vigor on skin.
Design Challenge: They are fashionable and powerful in different ways and yet they also remain flexible and tenacious. So the brand is upgraded to echo with them.
Research: Byhealth is Chinese top 1 brand for health product. Yep is their specialized brand for collagen products for about 10 years. The brand system is, however, according to the brand owner, messy and disordered. We are commissioned to change the whole branding image for the well-sold brand Yep.
Inspiration: The inspiration comes from all different women figure from life. They keep an open heart and young mentality. They are fashionable and powerful in different ways and yet they also remain flexible and tenacious. So the brand is upgraded to echo with them.
Project Duration: The project lasts 3 months, designed in Shenzhen.
Operation Flow: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes.
Team Members: Chief Designer: Tiger Pan
Illustrator: Ping Yi
Technical Support: Zhangkun Xie
Image Editing: Juanjuan Wu
Project Manager: Hua You
Image Credits: Tiger Pan