Chinese Style Coffee Kafijas iepakojuma ilustrācija by Weina Xiao

Chinese Style Coffee Kafijas iepakojuma ilustrācija by Weina Xiao is a highly esteemed winner of the very prestigious 2023 Zelta balva A' Design Award in Grafikas, ilustrāciju un vizuālās komunikācijas dizains Competition Category.

ZeltaGrafika· 2023

Chinese Style Coffee Kafijas iepakojuma ilustrācija

by Weina Xiao

Client: Manta Ray Coffee Roasters

Zelta balva A' Design Award Winner in Grafika Category

127,075

Verified Award Winner

Verify Award Status for #145544

View at A' Design Award Press Release Award Badge

Colors

The Design

About Chinese Style Coffee Kafijas iepakojuma ilustrācija

Chinese Style Coffee ir ilustrāciju sērija, kas radīta kafijas pupiņu zīmolam un izmantota iepakojumam un plakātiem. Ilustrācijas apvieno kafijas kultūru ar tradicionālo ķīniešu kultūru. Pekinas operas tēli un ķīniešu zobenbrāļi aizstāj ierastās kafijas reklāmas figūras. Pozas ir aizgūtas no Pekinas operas priekšnesumiem un atgādina kafijas tases pacelšanas žestu. Katra ilustrācija ir zīmēta zīmuļa stilā, izmantojot lietotni Procreate, kas saglabā rokdarba sajūtu un smalkas detaļas. Katras ilustrācijas izmērs ir 21 x 29,7 centimetri.

The Recognition

About the Zelta balva A' Design Award

Chinese Style Coffee Kafijas iepakojuma ilustrācija ir Zelta balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir pirmšķirīgiem, brīnišķīgiem un izciliem dizainiem. Zelta ieguvēji ir ļoti inovatīvi, tālredzīgi un žilbinoši spoži darbi, kas atspoguļo to dizaineru talantu, gudrību un meistarību. Sagaidāms, ka Chinese Style Coffee Kafijas iepakojuma ilustrācija būs ļoti slavēts, tendenci veidojošs un monumentāls izgudrojums, kas sniedz nebijušu vērtību. Šis ar Zelta balvu apbalvotais dizains ir lielisks, cienīts projekts, kas paplašina mākslas, zinātnes, dizaina un tehnoloģiju robežas. Chinese Style Coffee Kafijas iepakojuma ilustrācija izraisa intensīvu vēlmi, modina kaislību, veicina radošumu un valdzina.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The illustrations contain elements of traditional Chinese culture. It shows the characters in Peking Opera, Chinese swordsmen and so on.
Dimensions & Packaging: Illustration size:21cmx29.7cm,300pdi
Tags: China, Coffee, PekingOpera, PencilDrawing, ChineseCulture, ChineseStyle
Production Technology: Illustrations in this series are drawn by Procreate software. Good detail and tactility are maintained.
Design Challenge: The difficulty of this project lies in the combination of Chinese and Western cultures. Keep the interest and the relevance of things, the depiction of the details of the picture, and the visual effects used in the packaging of the poster.
Research: In order to combine Chinese culture with coffee, I chose Peking Opera characters instead of the protagonists in the advertisement. Their movements are the special movements in Peking Opera performances. People can find familiar coffee in the illustrations, and at the same time, it can also make coffee lovers in the world interested in traditional Chinese culture.
Inspiration: This is an illustration for a Chinese-owned coffee bean brand. The design is inspired by traditional Chinese culture. The movements of the characters in the Peking Opera characters are very interesting, similar to the movements of people picking up a coffee cup. The style of pencil drawing can give people a handmade feel. It is an interesting attempt to combine coffee elements with traditional Chinese elements.
Project Duration: The project started in China in October 2020 and was completed in China in January 2021.
Operation Flow: The key to this design is the ingenious combination of Chinese and Western cultures. Add elemental features with identification and memory points. Keeping the details detailed while generating interest.
Team Members: Weina Xiao
Image Credits: Image#1:illustration Weina Xiao，2021
Image#2:illustration Weina Xiao，2021
Image#3:illustration Weina Xiao，2021
Image#4:illustration Weina Xiao，2021
Image#5:illustration Weina Xiao，2021