Tibet Shannan Korporatīvā Identitāte by River Liu

Tibet Shannan Korporatīvā Identitāte by River Liu is a highly esteemed winner of the very prestigious 2023 Sudraba balva A' Design Award in Grafikas, ilustrāciju un vizuālās komunikācijas dizains Competition Category.

SudrabaGrafika· 2023

Tibet Shannan Korporatīvā Identitāte

by River Liu

Client: River Liu Design

Sudraba balva A' Design Award Winner in Grafika Category

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Verified Award Winner
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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Tibet Shannan Korporatīvā Identitāte

Tibet Shannan projekts, kura mērķis ir veicināt tūrisma nozari Šanānā. Izveidojot reprezentatīvu logotipu, lai paplašinātu iespaidu par pilsētu, izmantojot sistemātiskus produktus un tūrisma ceļvežus. Logotipa iedvesma ir smelta no Shannan iezīmēm un vienkāršota simbolos, izmantojot laikmetīgo mākslu. Pats logotips ir daudzpusīgs un mērogojams, to var nemanāmi integrēt dažādos produktos. Šis darbs cer ienest skatītājiem pozitīvu un interesantu enerģiju, labāk apmierinot mūsdienu tirgus vajadzības un palīdzot šai senajai pilsētai parādīt tās daudzveidīgos aspektus.

The Recognition

About the Sudraba balva A' Design Award

Tibet Shannan Korporatīvā Identitāte ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka Tibet Shannan Korporatīvā Identitāte būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. Tibet Shannan Korporatīvā Identitāte ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Shannan is the birthplace of Tibetan civilization. In Tibet, the visual design symbolizes the harmonious combination of heaven, earth, and man. The overall shape of the logo is inspired by the Himalayas and the Mani stone, while the colors that symbolize Shannan are derived from local attractions and culture. The logo incorporates an energizing visual aspect that contrasts with the brand's deep cultural connotation, boosts the logo's memorability, and represents a city that embraces all things.
Dimensions & Packaging: The product's design was developed using a vector graphics editor, ensuring that the image can be scaled up or down without compromising its quality. The final branding designs were submitted in both RGB and CMYK color variants, catering to both printing and social media marketing needs. By adopting this approach, the brand maintains its visual consistency across all media, without any loss in quality.
Tags: Brand Identity, Logo, Visual Identity, Art Direction, Traveling, Merchandise, City, Culture,
Production Technology: The icon was crafted using Procreate, while the typography and other graphic elements were produced in Adobe Illustrator to maintain their vector quality. The final designs were provided in various color formats, including RGB, CMYK, and Pantone, to ensure consistency in the brand's color appearance across all media platforms. This approach guarantees that the brand's visual identity will be accurately represented, no matter the medium in which it is displayed.
Design Challenge: Shannan's relative obscurity prompted the design team to prioritize identifying the city's unique attributes. With an increasing number of young people interested in culturally rich destinations, the challenge was to create a visually engaging system that reflects Shannan's heritage while remaining current and appealing to contemporary sensibilities. This project demanded a deep understanding of cultural heritage and modern design practices to deliver an effective solution.
Research: With the development of public transportation, networks, and quality of life, more and more remote regions are experiencing economic growth. Shannan's vision is randomly identified in such a large area, necessitating its own urban visual communication system. It is a visual representation of the city's historical context and overall color scheme. The design and installation of an effective image system will have a beneficial influence on the rapid formation of the city's brand image and the rapid enhancement of the city's competitiveness.
Inspiration: Here's a more professional version: Shannan is a city with a rich historical and cultural heritage, known as the cradle of ancient Tibetan civilization. Upon learning of Shannan City's initiative to increase public awareness through the collection of city signs, I took on the task of developing a comprehensive visual system to support their efforts. Utilizing the region's unique cultural and natural characteristics as inspiration, the visual design aims to capture the essence of Shannan and tell its captivating story to the world.
Project Duration: The project started in July 2021 in China and finished in Jun 2022.
Operation Flow: The prototype of the logo was hand-painted before being processed and colored in illustration software. Logo design software is used to create a portion of the typeface design, which is subsequently included in the final logo. The retrieved elements are then used to create a visual gallery and apply it to relevant peripheral products.
Patents: Copyrights belong to River Liu,2022
Team Members: River Liu
Image Credits: Illustrator River Liu
Designer River Liu
Image #2: Photographer Raimond Klavins, JqT2Wp5S0Dk, 2012.
Image #4: Photographer Raimond Klavins, L6jxljMeUoo, 2012.