Mission Sleep Fitness Kopsavilkuma Kampaņa by Jisoo Sim

Mission Sleep Fitness Kopsavilkuma Kampaņa by Jisoo Sim is a highly esteemed winner of the very prestigious 2023 Bronzas balva A' Design Award in Reklāmas, mārketinga un komunikācijas dizains Competition Category.

BronzasReklāma· 2023

Mission Sleep Fitness Kopsavilkuma Kampaņa

by Jisoo Sim

Client: Eight Sleep

Bronzas balva A' Design Award Winner in Reklāma Category

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Colors

The Design

About Mission Sleep Fitness Kopsavilkuma Kampaņa

Eight Sleep atklāja savu 2022.gada gadu miega režīmā: Mission Sleep Fitness. Šis ir Eight Sleep grieziens ikgadējai kopsavilkuma kampaņai, kurā dalībnieki var skatīt visus savus miega datus par 2022.gadu galaktikas dizainā. Viņu biedru dati tika parādīti kā stāsts lietotnē, un viņiem bija iespēja dalīties ar unikālajiem iemiesojumiem, ko viņi saņēma, pamatojoties uz visiem viņu veselības un miega rādītājiem. Galvenais izaicinājums, ar ko dizaineri saskārās, bija miega un veselības datu kontekstualizēšana jautrā un saistošā veidā, vienlaikus paliekot uzticīgai zinātnei un pietiekami vienkāršai valodai, lai to saprastu ikviens nepiederošais cilvēks.

The Recognition

About the Bronzas balva A' Design Award

Mission Sleep Fitness Kopsavilkuma Kampaņa ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Mission Sleep Fitness Kopsavilkuma Kampaņa būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Mission Sleep Fitness Kopsavilkuma Kampaņa lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Eight Sleep, the world’s first sleep fitness company, launched their Year in Sleep 2022: Mission Sleep Fitness. This is Eight Sleep’s spin on a yearly recap campaign where members can see all their sleep data for 2022 in a galactic design.
Tags: Sleep, data, health, astronauts, review, recap, report, space
Production Technology: React, Javascript, SVG Animation for the in-app experience. And After Effects for the animation, Maya for each individual avatar design.
Design Challenge: The main challenge we faced was contextualizing sleep and health data in a fun and engaging way, while staying true to the science and being plain-language enough for any outsider to understand.
Research: For this project, we worked with the Eight Sleep data team to pull together the most interesting facts about a person’s sleep throughout the year. We built off Eight Sleep’s 2021 Year in Review campaign and took this to the next level, by adding the functionality to review your own metrics directly through the Eight Sleep app, which required a group of engineers to coordinate.
Inspiration: Mission Sleep Fitness is Eight Sleep’s spin on a yearly recap campaign. Giving users an interactive journey and a unique avatar based on their sleep metrics. We landed on a space theme to highlight the future of sleep they are currently building.
Project Duration: This project began in October 2022 and finished in December 2022.
Operation Flow: This project took place in the Eight Sleep app, and flowed similar to an Instagram story, with dynamic and custom metrics in an animated format.
Team Members: Ryan Groffie
Sabina Blankenberg
Frances Arnautou
Benjamin Doyle
Nick Xitco
Maria Salgado