Digital Human Tiešraides platforma by Baidu Online Network Technology Beijing

Digital Human Tiešraides platforma by Baidu Online Network Technology Beijing is a highly esteemed winner of the very prestigious 2023 Sudraba balva A' Design Award in Mobilo tehnoloģiju, lietotņu un programmatūras dizains Competition Category.

SudrabaMobilais· 2023

Digital Human Tiešraides platforma

by Baidu Online Network Technology Beijing

Client: Baidu Online Network Technology. Beijing

Sudraba balva A' Design Award Winner in Mobilais Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Digital Human Tiešraides platforma

Digital Human ir tiešraides platforma, kas balstīta uz mākslīgā intelekta tehnoloģiju. Platforma nodrošina digitālo cilvēku izveidi, tiešraides telpu veidošanu un cilvēka un datora mijiedarbību. Mākslīgā intelekta vadītāji raida nepārtraukti divdesmit četras stundas diennaktī, kas novērš nepieciešamību pēc personāla uz vietas un fiziskām studijām. Katra vadītāja tēlu var pielāgot atbilstoši zīmola identitātei. Daudzveidīgas virtuālās vides samazina izveides izmaksas un atspoguļo produkta īpašības un zīmola koncepcijas. Mērķis ir samazināt tiešraides izmaksas un sarežģītību.

The Recognition

About the Sudraba balva A' Design Award

Digital Human Tiešraides platforma ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka Digital Human Tiešraides platforma būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. Digital Human Tiešraides platforma ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a new live broadcast platform, relying on AI technology to realize digital human production, live room construction, human computer interaction. With full time digital human automatic live, it aims to reduce operating costs and difficulty of live broadcasting, eliminate manpower and site restrictions. Al anchors continuously broadcast live for 24 hours a day, providing effective help to increase GMV and fan stickiness.
Tags: Live broadcast platform, AI anchors, Automatic live
Production Technology: Relying on AI cloud rendering, computing power and digital vision technology, the framework paradigm of AI broadcast room is constructed. By creating AI anchors with real feelings and customizing unique brand IP with expressive features, multimodal intelligent interaction can be realized. Diversified live scenarios reduce construction costs and build rich content forms to improve transmission efficiency.
Design Challenge: Thanks to AI cloud rendering, computing power and digital vision technology, it helps audiences get real live broadcast experience, fully integrate into the atmosphere of live broadcast and become participants in live broadcast through the construction of expressive brand IP, multimodal intelligent interaction, and panoramic display of diversified live broadcast scenes. The live fully completes the practice from human consciousness in the virtual dimension.
Research: With the further development of Internet technology, the webcast users continue to rise, and the webcast industry has a huge market development space. However, there are many drawbacks of traditional live broadcasting, like the uneven level of anchors, the long gap period of live broadcasting, live broadcasting venues and operating personnel costs. To solve such pain points, AI livestreaming emerges to help the transformation and development of the new era economy with intelligent solutions.
Inspiration: The development of the epidemic and the maturity of technology accelerate the production and delivery of online digital content. The multidimensional integrated development trend of global economy, market and commodity has helped the digital transformation of the live streaming industry, and accelerated the rapid development and commercial realization of the digital live streaming industry.
Project Duration: Live on Baidu App in December 2022
Operation Flow: According to aesthetic preferences and brand images, it supports customization of AI anchor image to form an unique brand IP. With mild attitude and real performance, it provides a real view through fun, emotional and intelligent interaction mode. The diversified live scenes quickly realize the intelligent output of scene language, commodity sales, marketing activities, etc., present product attributes and brand concepts, and enhance theme substitution and the attraction to audience.