Haokan City Video izveides kampaņa — Baidu Online Network Technology Beijing

Darbs Haokan City Video izveides kampaņa, kura autors ir Baidu Online Network Technology Beijing, ir augsti novērtēts un ļoti prestižās 2023 Bronzas balva A' Design Award ieguvējs kategorijā Reklāmas, mārketinga un komunikācijas dizains.

BronzasReklāma· 2023

Haokan City Video izveides kampaņa

Autors: Baidu Online Network Technology Beijing

Klients: Baidu Online Network Technology. Beijing

Bronzas balva A' Design Award ieguvējs kategorijā Reklāma

32,472

Verificēts balvas ieguvējs

Verificēt balvas statusu dizainam #146901

Skatīt A' Design Award Preses relīze Balvas žetons

Krāsas

Dizains

Par Haokan City Video izveides kampaņa

Haokan City ir video izveides kampaņa, kas popularizē pilsētu brendus tiešsaistē un bezsaistē. Kampaņa apvieno vietējo kultūru, tūrismu, modi un jaunās tehnologijas, lai izveidotu individuālu ikonu katrai pilsētai. Tradicionālā arhitektūra, tērpu un amatniecības detaļas, tostarp ķīniešu mezglu pogas, apšuvumi, aušana un izšuvumi, tiek atklātas ar 3D simulācijas un dinamisku vizuālo elementu palīdzību. Personāžs vārdā Dongfans Čens vada jaunos radītājus. Īsfilmas un bezsaistes pasākumi aicina cilvēkus fiksēt un dalīties ar katras pilsētas kultūru.

Atzinība

Par Bronzas balva A' Design Award

Haokan City Video izveides kampaņa ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Haokan City Video izveides kampaņa būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Haokan City Video izveides kampaņa lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: HAOKAN CITY is an online and offline video creation activity focusing on city brands.
Applying modern technology and innovative expression, the team combines city humanistic characteristics, local cultural tourism, fashion and new technology and other elements to create a customized icon for the city. Through 3D display, it inspires the young group to record, communicate and spread the unique culture of each city through short video, promoting the integration of traditional art and modern life.
Birkas: Video activity, City brand and element, Cultural export IP, Virtual IP and digital technology, Coordinated development between online and offline
Ražošanas tehnoloģija: With the understanding of traditional architecture, costume and culture, designers transform creatives into identifiers, visuals, images, short films and redefine brand images through dynamic propaganda, 3D display, metaverse and other new digital technologies to make traditional culture visible, audible and perceptible. It is worth mentioning that traditional Chinese knot buttons, piping, weaving, embroidery and others are fully displayed in the outfit of Dongfang Chen by 3D simulation.
Dizaina izaicinājums: Symbolizing the city, the project is important in linking culture and human, creates a strong intellectual and cultural output IP of HAOKAN CITY. By constructing cultural themes and establishing celebrations, it promotes spreading traditional culture from both online and offline levels, break cultural barriers, promote the urban cultural digital upgrade, and create HAOKAN Video of New Creation Ecosystem with firm cultural confidence, reviving the charm of traditional culture in modern times.
Pētījums: With the change of human concepts and the promotion of Internet technology, the cultural identity rooted in the hearts of people begins to be awakened, and the cultural landscape of the city is presented to young users through high quality videos, which revitalizes regional city content.
Iedvesma: The activity aims to create a video creation and communication platform that gathers materials and inspiration from architectural art, humanistic history, technological development and other fields, connect traditional culture and young creators, and enhance their cultural identity and innovative inheritance.
Focusing on the young group, it creates a personalized IP image Dongfang Chen with the character of exploring the unknown, full of curiosity and chasing trends.
Projekta ilgums: Designed and developed in Beijing in February 2022 and landed in Shenzhen, China in July 2022.
Darbības plūsma: Online, Relying on the advantages of short video platform, encourage old artists to go out and bring ancient skills and folk art into the vision of more people, and attract young creativity to record the unique traditional city culture with innovative expression techniques.
Offline, Hold various grand activities, and cooperate with political tourism, cultural tourism, fast consumer goods and other industries in innovative and interactive ways to expand the application of industry scenarios.