ReForm Plastic Zīmola identitātes dizains by Giang Nguyen

ReForm Plastic Zīmola identitātes dizains by Giang Nguyen is a highly esteemed winner of the very prestigious 2024 Bronzas balva A' Design Award in Grafikas, ilustrāciju un vizuālās komunikācijas dizains Competition Category.

BronzasGrafika· 2024

ReForm Plastic Zīmola identitātes dizains

by Giang Nguyen

Client: ReForm Plastic

Bronzas balva A' Design Award Winner in Grafika Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About ReForm Plastic Zīmola identitātes dizains

ReForm Plastic ir sociāli atbildīgs uzņēmums ar galveno biroju Vjetnamā, kas apņēmies risināt plastmasas atkritumu problēmu, uzlabot neformālo atkritumu šķirotāju labklājību un veicināt aprites ekonomiku, ražojot mēbeles un plātnes no pārstrādātiem plastmasas atkritumiem. ReForm Plastic plātņu īpatnējā virsmas tekstūra ir sarežģīti ieausta zīmola identitātē. Uzņēmumam turpinot ražot jaunas plātnes, tā zīmola aktīvu bibliotēka aug un attīstās, radot dinamisku un vienotu dizaina materiālu kolekciju radošiem projektiem.

The Recognition

About the Bronzas balva A' Design Award

ReForm Plastic Zīmola identitātes dizains ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka ReForm Plastic Zīmola identitātes dizains būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. ReForm Plastic Zīmola identitātes dizains lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: ReForm Plastic is a Vietnam-based social enterprise dedicated to solving the plastic waste problem, improving the livelihood of informal waste workers and promote circular economy by producing furnitures and boards from recycled plastic waste. The brand identity is built upon the surface texture the plastic boards - so as long as new boards are made, the brand asset library will keep expanding and create a “generative” and cohesive library of design materials to work with.
Tags: plastic waste, brand identity, social impact, recycled, furnitures
Design Challenge: The creative challenge for ReForm Plastic's brand identity redesign comes from the fast-growing development of the brand. ReForm Plastic opened their first pilot facility in early 2020 and has been expanding rapidly without a cohesive brand identity - this poses the challenge of redesigning without compromising the brand's image in the public eyes.
Inspiration: The design inspiration comes from the goal to create an authentic brand identity that resonates with core values of the brand as well as represents the brand products, combined with a thorough observation of the surfaces of ReForm Plastic boards. Once we know what the design should communicate, how it should be communicated, the design process became much more straight-forward.
Project Duration: The project was started in July 2021 and finished in October 2021.
Team Members: Giang Nguyen
Image Credits: Hieu Nguyen

Read the Press Release