Chaos Pogo Zīmola maskots — Xudong Zhang and Hao Tan

Darbs Chaos Pogo Zīmola maskots, kura autors ir Xudong Zhang and Hao Tan, ir augsti novērtēts un ļoti prestižās 2023 Dzelzs balva A' Design Award ieguvējs kategorijā Reklāmas, mārketinga un komunikācijas dizains.

DzelzsReklāma· 2023

Chaos Pogo Zīmola maskots

Autors: Xudong Zhang and Hao Tan

Klients: Chaos Pogo

Dzelzs balva A' Design Award ieguvējs kategorijā Reklāma

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Dizains

Par Chaos Pogo Zīmola maskots

Wow ir zīmola maskots, kas radīts Chaos Pogo — atvērtam bāra zīmolam, kas orientēts uz jauniešiem. Maskota tēls veidots pēc medus āpša parauga — dzīvnieka, kas tiek uzskatīts par kaisles, jaunības un drosmes simbolu. Plakana galva ar baltiem matiem, asiem nagiem un raksturīgu asti padara tēlu viegli atpazīstamu. Stingrās acis ar rožsarkanām acu zīlītēm piešķir noslēpumainības sajūtu. Drosmīgais izskats atspoguļo zīmola kultūru un raksturu. Simboli, kas iegūti no maskotas tēla, tiek izmantoti arī uz zīmola produktiem, stiprinot saikni starp klientiem un zīmolu.

Atzinība

Par Dzelzs balva A' Design Award

Chaos Pogo Zīmola maskots ir Dzelzs balvas A' Design Award ieguvējs, prestiža atzinība, ko piešķir labiem dizainiem, kas atbilst profesionālajām un rūpnieciskajām prasībām, kādas sagaidāmas no labi izstrādātiem darbiem. Dzelzs ieguvēji parāda to radītāju lielo prasmi, augsto specializāciju, ekspertu izpratni un radošo spēju. Sagaidāms, ka Chaos Pogo Zīmola maskots būs augsti vērtēts, apbrīnots un cienīts darbs, praktisks un inovatīvs. Šis ar Dzelzs balvu apbalvotais dizains integrē nozares labāko praksi un tam ir kompetentas tehniskās īpašības, kas saistītas ar zinātību un talantu. Chaos Pogo Zīmola maskots tiek cienīts par rūpību un ir izstrādāts, lai uzlabotu dzīves kvalitāti un palīdzētu padarīt pasauli labāku.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: Representing the brand spirit, the specially designed Ip inspired by popular and adorable honey badger caters to aesthetic values and wins minds of consumers.
Being ferocious, viable, aggressive, intelligent and bold, honey badger is a disrupter of grassland order, and it is also a symbol of ardor, youth and bravery, exactly matching the brand culture and character.
Birkas: Pub IP, Brand Image, Mascot, WOW, Youth
Ražošanas tehnoloģija: Focusing on the most prominent features of honey badger flat head with white hair, sharp claws and tail, designers present an untrammeled image immediately recognizable and forge an emotional bond with customers. The sharp and firm eyes with rose red pupils exude a feeling of mystery and prestige, which further deepens impression of its image and brand.
Dizaina izaicinājums: Based on the buzzwords centering on young people such as Young and revolting, free and easy, off the beaten track, and combined with the development prospects of the pub and the future business model, the design team has created a new type of pub merging trend IP, fashion space and new forms of socialization, where young people are willing to put down their phones and step into the real and accurate social circle.
Pētījums: In the current era of pan-entertainment, the new round of competition has elevated to the level of soft power as the IP boom gains stronger momentum. It is an inevitable trend for the pub to make its brand into IP, and the combination of brand culture connotation and corporate culture IP has become a common practice in the industry. Meanwhile, a fully-fledged IP image can gather fans and users, increase brand visibility and improve market competitiveness.
Iedvesma: Chaos Pogo is an open pub brand taking young people as the core, and dedicated to providing customers with free and safe space for socializing. Based on market research and keen insights into the pub and its targeted consumers, designers choose Honey Badger as the prototype to design WOW as its IP image. Its cool appearance and straightforward personality also epitomize the brand culture and character.
Projekta ilgums: The project was designed and developed in Beijing, China in July 2022 and listed in mainland China in February 2023.
Address: Floor 2, Vanke Tiandi, TBD Residence, No.7 Courtyard, Anju Road, Changping District, Beijing
Darbības plūsma: On the one hand, the undaunted courage displayed by WOW can defend pub order by deterring villains, and also embolden customers to pursue self-fulfillment, which meets the psychological demands of young people. In addition, the symbols built on WOW image features can also be used in the design of brand derivatives, which plays an essential role in connecting customers and enhancing the interaction between customers and brand culture.
Komandas dalībnieki: Xudong Zhang and Hao Tan