Pattern Play Spēļu kārtis, kalendārs — Topys - Huimeng Li

Darbs Pattern Play Spēļu kārtis, kalendārs, kura autors ir Topys - Huimeng Li, ir augsti novērtēts un ļoti prestižās 2023 Bronzas balva A' Design Award ieguvējs kategorijā Grafikas, ilustrāciju un vizuālās komunikācijas dizains.

BronzasGrafika· 2023

Pattern Play Spēļu kārtis, kalendārs

Autors: Topys - Huimeng Li

Klients: Topys

Bronzas balva A' Design Award ieguvējs kategorijā Grafika

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Krāsas

Dizains

Par Pattern Play Spēļu kārtis, kalendārs

Pattern Play ir spēļu kāršu komplekts un kalendārs, kas radīts, lai ienestu krāsas ikdienas dzīvē. Spēļu kārtis satur 54 unikālas ilustrācijas standarta masti simbolu vietā. Attēlkāršu dizains iedvesmojies no kaleidoskopiem, savukārt ciparkārtis rotā neregulāri raksti un formas. Kārtis apdrukātas uz 310 g/m² ūdensizturīga melnā kodola kartona ar matētu apdari un noapaļotiem stūriem. Kalendārā palielinātā mērogā attēloti 12 no mākslas darbiem uz 250 g/m² speciālā papīra ar noplēšamu līniju, tāpēc katru lapu var izmantot arī kā plakātu. Dizaina mērķis ir piešķirt pozitīvismu ikdienišķām dienām.

Atzinība

Par Bronzas balva A' Design Award

Pattern Play Spēļu kārtis, kalendārs ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Pattern Play Spēļu kārtis, kalendārs būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Pattern Play Spēļu kārtis, kalendārs lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: Pattern Play! is Design For You’s newest series, a TOPYS project that aims to enliven daily objects with design power. The designer plays with patterns and colors, dots, and lines, and put them on playing cards and a calendar. 54 unique illustrations with unbridled imagination make one-of-a-kind playing cards. They can also be used as tarot cards, or bookmarks... 12 artworks are enlarged and paired with one-liners from editors to make the calendar. They can also be posters that light up your living room, office, favorite corner, and your 2023. The team hopes these two beautiful non-standard products will stir up a little splash in ordinary daily life and bring the most joy and inspiration to you. Pattern Play, Pattern Fun!
Izmēri un iepakojums: Playing Cards: 63mm x 88mm x 19mm
Calendar: 270mm x 430mm
Birkas: product design, illustration, graphic design, playing cards, entertainment, recreational, home decoration, lifestyle
Ražošanas tehnoloģija: 'Pattern Play!'' Playing Cards was made with 310 gsm waterproof card stock paper, matte cover finish, and rounded corners, double-sided solid color printing. The calendar was made with 250 gsm specialty paper which was printed in solid color with a tear-off line.
Dizaina izaicinājums: The main challenge in the creative process is to balance originality and practicality. The designer has to follow design rules for playing cards while trying to separate them from standard products. Instead of spades, hearts, diamonds, and clubs, 54 unique illustrations were created for each card. J, Q, and K are kaleidoscope-inspired. A to 10 are irregular patterns and shapes. Jokers are TOPYS's IP little ghost. The team also did several internal tests and spent a lot of time adjusting the size and colors of the letters and numbers to make sure they were easy to read and play with.
Pētījums: As a first-timer, the team did a lot of research on different types, printing techniques, and materials of playing cards, wanting to make sure that it is a top-quality product with top designs. We studied many cases ranging from big companies like Art of Play, and Bicycle to small local labels. Then we compared many suppliers and paid factory visits. With in-depth research, the team decided to produce in poker size, which allows more visuals, and with international standard 310 gsm black core card, matte cover finishes to provide a premium playing experience, even for daily recreational activities.
Iedvesma: People have taken unprecedented safety measures during COVID-19. Being socially isolated for so long makes everyone feel more or less lonely or depressed. And thus the designer wants to create designs with vivid, bold colors within organic patterns and shapes to inject positivity and hope into people's daily life. The team chose playing cards as the main product in hopes to provide a refreshing and special entertainment experience for family and friends, while a colorful eye-catching calendar can brighten up and energize any space as a nice decoration.
Projekta ilgums: It was started in July 2022 in Shenzhen and went on sale in November 2022 in Shenzhen.
Darbības plūsma: Daily recreational activity and home decoration
Komandas dalībnieki: Illustrator & Motion Designer: Huimeng Li
Art Director: Silin Chen
Project Manager: Jing Lin
Planners: Jing Lin, Xiwen Wang
Photographer: Zichen Yang
Editor: Yun Ji
PR: Wanjun Xie
Attēlu autori: IP / COPYRIGHT / IMAGE / PHOTO / SOUND / VIDEO CREDITS
Image #1-5: Photographer Zichen Yang, Pattern Play!, 2022.
Image #1-5: Creator Huimeng Li, Pattern Play!, 2022.

Video Credits:
Motion Graphics by Huimeng Li.